Director, Marketing and Communications (988)

Position Title: Director of Marketing and Communications Campaigns  

Department: Marketing and Communications

Reports to: Vice President of Marketing and Communications      

Location: Remote                                                 

Travel: ≥ 10%
Salary Range: $92,800 - $130,000

Formerly the Mental Health Association of New York City (MHA-NYC), Vibrant Emotional Health’s groundbreaking solutions have delivered high-quality services and support when, where and how people need it for over 50 years. Through our state-of-the-art technology-enabled services, community wellness programs, and advocacy and education work, we are building a society where emotional wellness can be a reality for everyone.

Position Overview:

The Director of Marketing and Communications Campaigns is responsible for conceptualizing and executing communications, marketing plans and campaigns for the National Suicide Prevention Lifeline/988, a program administered by Vibrant Emotional Health and funded by the Substance Abuse and Mental Health Services Administration (SAMHSA). This person will devise recommendations and spearhead marketing and communications plans and campaigns supporting Lifeline’s goals, including but not limited to marketing and communications strategy, program messaging, public engagement and industry partnerships. The Director of Marketing and Communications Campaigns reports to the Vice President of Marketing and Communications and supervises Marketing and Communications team.

Duties/Responsibilities:

• Oversee and execute marketing and communications campaigns to meet Lifeline’s goals

• Lead, and provide guidance, support and feedback to Marketing and Communications team members

• Serve as primary liaison between Vibrant Emotional Health and SAMHSA marketing and communications teams

• Manage the day-to-day relationship with external advertising and marketing agencies and vendors

• Track metrics, create reports, and recommend communications strategies based on needs and goals

• Represent the Marketing and Communications department during cross-departmental meetings and projects, and represent Vibrant partners, stakeholders, and vendors, as needed

• Foster relationships with partners and vendors to advance messaging and resources

• Support the Communications team and carry out Marcom tasks as needed

• Additional duties as assigned 

Required Skills/Abilities:

• Strong interpersonal, relationship development and management skills

• Experience developing content, managing multiple marketing campaigns and budgets, and ensuring deadlines are met on time and within budget

• Proven experience developing, managing and monitoring paid media buying strategies and execution  

• Ability to adapt plans and strategies for new information and goals

• Experience and a high degree of comfort with public speaking, presentations to senior-level executives and other stakeholders

• Strong creative skills, especially writing/editorial

• Project management skills

• Experience establishing and building relationships with departments, programs, and external partners

• Excellent leadership and collaboration  

• Proven experience successfully managing and developing marcom teams and campaigns  

Decision Making

• The Director must be a self-starter who can flex between being strategic and supporting the execution

• Vibrant Emotional Health is a fast-paced, hands-on environment, so the candidate must be able to multitask and be confident and decisive in their actions

Scope of Responsibility/Accountability:

• The director must be comfortable working closely in a team and interacting with executive team members and Board committees

• The person in this role is creative, charismatic, and personable, a strategic thinker, planner, and problem solver who can lead and influence the team to respond effectively to opportunities

• Excellent writing, communication and attention to detail skills are critical

• Monitors and conducts formal assessments of their team

• Recommends new or modified systems or processes to increase effectiveness

Managing/Directing Work:

• The Director oversees and executes marketing and communications plans and campaigns to meet the National Suicide Prevention Lifeline/988’s goals and supervises the development of public messaging and outreach

• In addition to leading general marketing and communications programs and initiatives, the Director will conceptualize and direct the creation of public education messaging, tools, and campaigns in support of suicide prevention, disaster mental health, and general mental health; devise strategies to increase public awareness of mental health support and resources

• This person will manage the day-to-day relationship with external advertising and marketing agencies and vendors, foster partnerships and opportunities for messaging and engagement, and represent Vibrant and Lifeline at conferences, events, and engagements with crisis centers, the public, and partners as necessary

Required Qualifications:

• Bachelor’s degree in marketing, public relations, journalism, media studies, communications, or a related field  

• 7+ years of professional work experience in a marketing and communications department of a complex organization

• Track record of managing complex, long-term projects with multiple stakeholders

• Track record of devising messaging and strategies for sensitive and timely subject matter

• Ability to meet deadlines and anticipate future needs

• Experience developing and implementing processes, guidelines, and recommendations

• Organized, with strong written and verbal communication skills

• Experience in mental health and healthcare communications preferred

• Some travel may be required

• Fluency in the Spanish language is desired but not required

Physical Requirements:

• Must be able to remain in a stationary position 50% of the time

• Will constantly operate a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer

• Will frequently communicate over video calls with internal and external stakeholders

We determine base pay through a comprehensive review of skills, experience, education, certifications, geographic location, and other relevant factors. The range listed reflects the compensation parameters for the role and does not represent the full compensation package. A complete overview of compensation and benefits will be provided by the Talent Acquisition team during the hiring process.

Full time employees will be eligible for excellent comprehensive benefits, including medical, dental, vision, supplemental income insurance, employer paid disability insurance, employer paid life insurance, pre-tax FSA for medical and dependent care, and 401K available.

Studies have shown that women and people of color are less likely to apply for jobs unless they believe they are able to perform every task in the job description. We are most interested in finding the best candidate for the job, and that candidate may be one who comes from a less traditional background. Vibrant will consider any equivalent combination of knowledge, skills, education and experience to meet minimum qualifications. If you are interested in applying, we encourage you to think broadly about your background and skill set for the role.

Vibrant Emotional Health is an equal opportunity employer. Applicants are considered for positions without regard to veteran status, uniformed service member status, race, creed, color, religion, gender, gender identity, sex, sexual orientation, citizenship status, national origin, marital status, age, physical or mental disability, genetic information, caregiver status or any other category protected by applicable federal, state or local laws.

Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Vibrant does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page and all communications from the Vibrant recruiting team and/or hiring managers will be from an @vibrant.org email address.