Director, Paid Media (WSJ+, Barron's, & MarketWatch)

Job Description:

About Us:

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

About the Role:

Dow Jones is seeking an experienced, data-driven Director of Paid Media to lead our full funnel, multi-channel performance marketing efforts across Social, Search, Display/Programmatic, and App campaigns for Barron's, MarketWatch, and WSJ+. The ideal candidate will be a direct response expert with deep experience managing large budgets, leading high-performing teams, and driving measurable business outcomes.

As Director, you will manage a team of digital growth marketers and oversee all in-house paid media operations dedicated to acquiring Barron's, MarketWatch, and WSJ+ subscribers. Barron's covers U.S. financial information, market developments, and relevant statistics; MarketWatch provides financial information, business news, analysis, and stock market data; WSJ+ is Dow Jones’ bundle offer featuring four premier titles - Wall Street Journal, Barron’s, MarketWatch, and Investors Business Daily (IBD). 

You will report to the Vice President, Global Acquisition and Paid Media and work cross-functionally with teams across the marketing organization including, but not limited to, Acquisition, Engagement & Retention, Brand, Audience, and Data Science.

You will work on-site in our midtown Manhattan office 3 days each week.

You will:

• Develop and lead the overall Paid Media strategy across Google, Bing, Meta, X, LinkedIn, and programmatic platforms, with a strong focus on customer acquisition and ROI.

• Manage a $10M+ annual media budget across platforms and markets to increase audience reach, maximize acquisition volume and deliver on CPO goals. 

• Manage, mentor, develop, and scale a team of paid media professionals, fostering a culture of collaboration, innovation, and results.

• Develop, test, and share performance results with Acquisition and Creative teams to inform direction on creative offers, etc.

• Implement measurement strategies to drive incrementality and improve efficiency.

• Partner closely with internal teams including Creative, Product, Data Science, Lifecycle Marketing, and Brand Marketing to align media strategy with broader business goals.

• Use advanced analytics and testing frameworks to continuously optimize campaigns and inform strategic decisions.

• Present Paid Media strategies and performance to key stakeholders and SLT within the Performance Marketing team.

• Bring a strong direct response and performance marketing mindset to all initiatives, constantly pushing for greater efficiency and stronger attribution.

• Stay ahead of industry trends, platform updates, and emerging technologies to keep our media strategies at the forefront.

You have:

• The willingness to work in our midtown Manhattan office 3 days every week

• 12+ years of paid media experience at agencies or brands (brand-side experience strongly preferred)

• Experience managing an annual budget of at least $6M-$10M

• Deep channel expertise in Paid Social, Paid Search, Display/DSPs, and App advertising

• Strong background in direct response marketing and customer acquisition, ideally with experience supporting consumer subscription-based businesses

• In-depth experience with G-suite tech stack (GA4, DV360, CM360, SA360).

• Exceptional analytical skills with a proven ability to interpret complex data and translate insights into actionable strategies

• Experience managing and developing high-performing teams of direct reports

• Highly collaborative with experience building relationships and influencing across cross-functional teams and senior stakeholders

• Detail-oriented, highly organized, and comfortable managing multiple priorities in a fast-paced environment

• A bachelor's degree in marketing or business administration is preferred

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Our Benefits:

• Comprehensive Healthcare Plans

• Paid Time Off

• Retirement Plans

• Comprehensive Insurance Plans

• Lifestyle programs & Wellness Resources

• Education Benefits

• Family Care Benefits & Caregiving Support

• Commuter Transit Program

• Subscription Discounts

• Employee Referral Program

Learn more about all our US benefits

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area:

Dow Jones - CMO - Marketing

Job Category:

Marketing & Product Management

Union Status:

Non-Union role

Pay Range: $155,000 - $170,000

We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..