Director, Performance Marketing and Media

About the Role:

The Marketing organization at PitchBook fuels growth by orchestrating full-funnel demand programs, effective product marketing, and brand amplification. 

Within Marketing, the Digital team is responsible for executing high-impact, measurable programs across paid media, SEO, ABM, email, and web. Operating at the center of channel execution and cross-functional collaboration, the team supports go-to-market campaigns, product launches, and always-on demand programs. As operations scale, the Digital team is building the structure and rigor needed to enable predictable planning, execution, and alignment across stakeholders. 

The Performance Marketing & Media team is a core function within Digital, partnering closely with Product Marketing, Web/SEO, Content, Creative, and Commercial teams to plan and execute integrated, audience-led programs that connect awareness to pipeline and revenue. The Director leads this team and fosters a culture of curiosity, testing, accountability, and continuous improvement. 

As Director, Performance Marketing & Media you are a senior leader responsible for owning PitchBook’s paid media strategy and investments across SEM, paid social, programmatic/display, content syndication, digital ABM, and emerging channels. This role is accountable for pipeline and revenue contribution, driving efficient customer acquisition, expansion, and retention in partnership with Go-to-Market Campaigns, Commercial, and Revenue Operations. You will set the vision, operations model, and measurement framework for your channels and lead a high-performing team and agency partners to deliver predictable, scalable results. 
 
In addition, the person in this role serves as a member of PitchBook’s marketing and digital leadership teams, contributing strategic inputs that shape cross functional priorities and ensure alignment across global marketing, commercial, and operations organizations. 

Primary Job Responsibilities:

• Own PitchBook’s multi-channel paid media strategy and investment across SEM, paid social, programmatic/display, content syndication, digital ABM, and emerging channels, aligned to acquisition, retention, and account growth goals
• Set the operating model for performance marketing, including annual and quarterly planning, budget management, performance reviews, and executive reporting
• Lead and develop a high-performing team of managers, individual contributors, and agency partners; foster a culture of accountability, experimentation, and continuous improvement
• Drive pipeline and revenue impact through rigorous measurement and optimization, partnering with Revenue Operations and Marketing Analytics on attribution, incrementality testing, MMM, and related frameworks
• Partner with Product Marketing, Creative, Web/SEO, and Content to plan and launch audience-led campaigns that deliver strong message-market fit and conversion efficiency
• Establish a disciplined testing and learning agenda to improve lead quality, conversion rates, CAC, and payback periods; scale proven approaches
• Own vendor strategy and media partnerships, including platform selection, contract negotiation, and ongoing performance and compliance management
• Ensure strong financial stewardship by forecasting, pacing, and reallocating spend to maximize ROAS and efficiency; deliver clear weekly, monthly, and quarterly performance narratives
• Ensure data integrity and governance across paid channels in collaboration with Marketing Ops, Revenue Operations, and Legal 
• Drive tight alignment with Sales and Segment Marketing on ICPs, ABM motions, and feedback loops to improve funnel performance and SLA adherence 
• Identify, test, and responsibly scale new channel opportunities and media innovations 
• Serve as a member of the Marketing and Digital leadership teams, contributing to cross-functional strategy, prioritization, and operating alignment 
• Model PitchBook values and help build an inclusive, high-trust team culture focused on outcomes and customer impact 
• Support the vision and values of the company through role modeling and encouraging desired behaviors 
• Participate in various company initiatives and projects as requested 

Skills and Qualifications:

• Bachelor’s degree in Marketing, Business, Operations, or a related field 
• 12+ years in performance/digital media with 7+ years building and leading teams; B2B SaaS experience preferred
• Deep channel expertise in SEM, paid social, programmatic/DSPs, and content syndication; proven track record driving pipeline and revenue efficiency
• Fluency in marketing and CRM platforms such as GA4, Marketo, and Salesforce 
• Strong business acumen and familiarity with business intelligence tools to extract and tell strong narratives and make swift decisions 
• Demonstrated budget ownership ($MM) with disciplined forecasting, pacing, and reallocation to targets 
• Strong partner management and negotiation with agencies and platforms; experience building in-house capabilities a plus
• Excellent communication: executive-ready storytelling, clear performance narratives, and ability to influence cross-functionally
• Ability to thrive in a fast-paced, high-ambiguity environment; bias to action and continuous improvement
• Must be authorized to work in the United States without the need for visa sponsorship now or in the future

Benefits + Compensation at PitchBook:

Physical Health            

• Comprehensive health benefits
• Additional medical wellness incentives 
• STD, LTD, AD&D, and life insurance

Emotional Health 

• Paid sabbatical program after four years
• Paid family and paternity leave 
• Annual educational stipend
• Ability to apply for tuition reimbursement
• CFA exam stipend 
• Robust training programs on industry and soft skills 
• Employee assistance program
• Generous allotment of vacation days, sick days, and volunteer days

Social Health 

• Matching gifts program
• Employee resource groups
• Subsidized emergency childcare  
• Dependent Care FSA
• Company-wide events
• Employee referral bonus program  
• Quarterly team building events

Financial Health 

• 401k match
• Shared ownership employee stock program 
• Monthly transportation stipend

*Please be aware the above PitchBook benefit and perk offerings are subject to corresponding plan and policy documents and may change during the course of your employment. 

Compensation

• Annual base salary: $160,000-$225,000
• Target annual bonus percentage: 20%

Working Conditions:

At the heart of our company is a belief in the power of in-person collaboration. Being together in the office fuels our creativity, strengthens our connections, and drives the innovation that sets us apart. Our culture is built on spontaneous moments—those hallway conversations, whiteboard brainstorms, and shared celebrations in each of our global offices—that simply can’t be replicated remotely. This role is expected to be in the office 5 days a week.

The job conditions for this position are in a standard office setting. Employees in this position use PC and phone on an on-going basis throughout the day. Limited corporate travel may be required to remote offices or other business meetings and events.

We are excited to get to know you and your background. Concerned that you might not meet every requirement? We encourage you to still apply as you might be the right candidate for the role or other roles at PitchBook.

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