Own hands-on paid acquisition across Meta, TikTok, Google, and YouTube, managing campaigns, budgets, optimization, and performance against CAC, ROAS, and MER goals. Direct the creative pipeline, including briefs, testing, UGC creators, whitelisting, and Spark Ads. Maintain tracking, evaluate attribution, identify CRO opportunities, and provide weekly growth reporting. The role requires significant DTC paid social experience, substantial annual media spend management, creative testing expertise, and strong Ads Manager fluency.
About Public Veil
Public Veil, based in NY, is a fast-growing women's fashion brand redefining luxury essentials at shockingly low prices. We're a small, scrappy team building something special — and we move fast.
The Role
This is a hands-on role for a doer. You'll run paid acquisition yourself, from building campaigns and buying media to analyzing results and shipping creative tests. You'll direct our in-house creative team day to day, partner with our Head of Brand and Marketing, and report to the co-founders.
What You'll Do
Paid Media
- Build, launch, and optimize campaigns yourself across Meta, TikTok (Ads and Shop/GMV Max), and Google/YouTube.
- Own results against CAC, ROAS, and MER targets.
- Plan and pace spend around inventory, launches, and promotions, and test new channels.
Creative Pipeline
- Direct the in-house creative team by writing briefs, setting priorities, and giving feedback based on performance data.
- Run the creative process from insight to brief, production, launch, analysis, and iteration.
- Keep a steady testing cadence of hooks, formats, angles, and offers, and document what works.
- Source and manage UGC creators, and run whitelisting and Spark Ads.
- Stay ahead of creative fatigue with fresh volume always in the queue.
Measurement and Growth
- Keep tracking clean (pixel, CAPI, UTMs) and read attribution with a critical eye.
- Flag landing page, offer, and CRO opportunities that would lift conversion and AOV.
- Report weekly on what happened, why, and what's next.
What You Bring
- 5+ years hands-on in DTC paid social, with consumer products (apparel or fashion strongly preferred).
- Direct experience managing $500K–$1M+ in annual spend yourself, not through an agency or team.
- Experience running creative testing and briefing designers, editors, or creators.
- Strong analytical skills and deep fluency in Ads Manager.
- Someone who likes being in the accounts every day and owning outcomes.
Compensation
$150 - $200K per annum, DOE
Location
Mon–Thur NYC office, Friday remote
To Apply
Email [email protected] with a note on why you'd be a great fit.
Similar Jobs
Hospitality
Lead ResortPass’s performance marketing function, overseeing a seven-figure paid media budget across search, social, display, affiliate, SEO, and emerging channels. Manage internal staff and agency partners, build the affiliate program, own performance creative and testing, collaborate on analytics, CRM, product, and operations, and improve acquisition efficiency through data-driven measurement, attribution, forecasting, and landing-page optimization.
Top Skills:
Affiliate MarketingAmplitudeAudio AdvertisingDisplay AdvertisingLookerPaid SearchPaid SocialRedditSeoTiktokTv Advertising
.png)
Real Estate • Software • PropTech
Own the strategy and execution of Compass's performance marketing across paid search, social, display, video, and emerging channels. Connect media investment to transactions, lead quality, CAC, and LTV through advanced measurement, attribution, incrementality testing, and media mix modeling. Manage a major media budget, advise executive leadership, influence product and technology decisions, and help build the operating model, tooling, and talent strategy for performance marketing across the company's brands.
Top Skills:
Attribution ModelingAutomated BiddingDisplay AdvertisingIncrementality TestingMedia Mix ModelingMulti-Touch AttributionPaid SearchPaid SocialVideo Advertising
Consumer Web • On-Demand
Leads Homeaglow’s paid acquisition strategy across multiple channels, owning budget allocation, forecasting, CAC, attribution, incrementality, LTV analysis, automation, and creative testing. Partners with Product, Engineering, Analytics, Finance, and Creative to improve customer acquisition and booking conversion. Builds and manages a performance marketing team, develops measurement infrastructure, evaluates channel efficiency, and drives scalable growth for both consumers and cleaning professionals in a two-sided marketplace.
Top Skills:
Dv360Google AdsMeta AdsPythonSQLThe Trade Desk
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
