Director Product Management - Identity & Activation

What You'll Do:

• Own the product vision and roadmap for identity resolution and activation, and make the prioritization calls that keep the team focused on what matters most.

• Advance our identity resolution product: graph building and enrichment, cross-device and cross-identifier linking, and interoperability.

• Own the activation side with equal weight: audience activation, data orchestration, and delivery across a broad and growing set of destinations, including platforms and DSPs, in cloud-native environments.

• Develop a clear understanding of the market and competitive landscape, and translate it into product positioning and roadmap decisions that expand the client base.

• Partner directly with customers and commercial teams to understand what they need, and translate commercial requirements into clear, buildable specifications for engineering.

• Work hands-on with engineering day to day to deliver, unblock decisions quickly, and keep the roadmap moving.

• Own privacy and data governance considerations across the product, so that identity and activation are built to a privacy-first standard from the start.

• Define the success metrics for the products you own, and use them to guide investment and iteration.

Who You Are:

 

• Significant product management experience in AdTech, MarTech, or B2B data platforms, with a track record of owning products end to end.

• Deep domain expertise in identity resolution and device/identity graphs: how graphs are built, enriched, maintained, and measured.

• Strong experience in the activation and data movement domain: audience activation, destination integrations, and cloud-native or composable data architectures.

• A clear, informed point of view on where the identity and activation market is heading, and the commercial judgment to know which customers and use cases to build for.

• A demonstrated record of helping expand a product's customer base, ideally with platforms, DSPs, media networks, or similar AdTech customers.

• Proven ability to work directly with customers and commercial teams and translate their requirements into specifications engineering can build against without a long back-and-forth.

• Hands-on delivery experience: writing specs, prioritizing ruthlessly, and shipping alongside engineering in a fast-moving environment.

• Comfort setting direction and operating with ambiguity in an early-stage environment.

• Working knowledge of the privacy and consent landscape and how it shapes data products.

• Curiosity about how AI is changing product configuration, data discovery, and activation workflows.

• Bachelor's degree or equivalent professional experience.