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Position Overview:
The Director, Product Marketing will own the end-to-end go-to-market strategy for Diligent Boards, driving positioning, messaging, product launches, market intelligence, sales enablement, pricing and packaging, and customer adoption across key segments and regions.
We are looking for a strategic B2B SaaS product marketer with strong technical aptitude who can translate complex technology into compelling customer value. The ideal candidate has experience in a SAAS technology company. Exposure to product-led growth (PLG) is highly valuable.
You will partner closely with Product, Engineering, AI/Data, Sales, Marketing, Customer Success, Enablement, Finance, and senior leadership to identify market opportunities, influence product strategy, and bring differentiated technology solutions to market.
This is a high-impact role requiring someone who can move seamlessly between technical product detail, customer insights, commercial strategy, and compelling storytelling.
Key Responsibilities:
Go-to-Market & Product Strategy
- Own end-to-end GTM strategies for Diligent Boards across key customer segments and regions.
- Develop differentiated positioning, messaging, value propositions, and launch strategies based on customer, market, and competitive insights.
- Partner with Product and Engineering to understand product roadmaps, technical capabilities, integrations, data, AI functionality, and translate these into compelling customer benefits.
- Identify opportunities to improve product-market fit, adoption, expansion, and revenue growth.
AI & Technical Product Marketing
- Develop GTM strategies for AI-powered products and capabilities, translating AI/GenAI functionality into clear business value and differentiated market positioning.
- Build sufficient technical depth to credibly understand and communicate complex SaaS technologies, including APIs, integrations, data, automation, security, and AI capabilities.
- Partner with technical product and engineering teams to ensure accurate and compelling communication of product capabilities.
Market & Customer Insights
- Develop deep understanding of our ICP, personas, buying committees, customer journeys, TAM, competitive landscape, and market trends.
- Lead Voice of Customer and market research initiatives and translate insights into actionable GTM and product recommendations.
- Identify opportunities across SMB and mid-market segments, including digital and product-led growth motions.
Sales Enablement & Commercial Execution
- Equip Sales, Pre-Sales, Customer Success, and Enablement teams with compelling product narratives, competitive intelligence, technical content, battlecards, and other sales tools.
- Partner with Marketing and Sales on campaigns that generate demand and accelerate pipeline and revenue.
- Support pricing, packaging, segmentation, and monetization strategies in partnership with Product, Finance, and Sales.
Measurement & Optimization
- Establish KPIs to measure product marketing impact across pipeline, conversion, product adoption, expansion, and revenue.
- Use quantitative and qualitative insights to continuously optimize GTM strategies, positioning, messaging, launches, and campaigns.
Required Experience/Skills:
- 8+ years of B2B SaaS/product marketing experience, with significant experience in a technology company.
- 5+ years in product marketing or technical product marketing, with demonstrated ownership of end-to-end GTM strategies.
- Strong technical aptitude and the ability to understand and simplify complex SaaS, APIs, integrations, data, automation, and AI/GenAI technologies.
- Demonstrated experience developing AI/GenAI go-to-market strategies or marketing AI-enabled products/features.
- Experience marketing to SMB and/or mid-market customers, with an understanding of differentiated buying journeys and GTM motions.
- Strong product marketing fundamentals across positioning, messaging, launches, competitive intelligence, customer insights, and sales enablement.
- Experience working closely with Product Management, Engineering, Sales, Marketing, Customer Success, and senior leadership.
- Strong analytical skills and ability to turn market and customer data into actionable GTM strategies.
- Exceptional storytelling, written and verbal communication, and executive presence.
- Ability to operate autonomously, prioritize effectively, and influence cross-functional stakeholders in a fast-paced environment.
Preferred Experience:
- Experience in GRC, governance, risk, compliance, legal technology, cybersecurity, or enterprise SaaS.
- Experience with product-led growth (PLG), self-service, digital acquisition, or usage/adoption-driven growth models.
- Experience marketing products to executives, General Counsels, Corporate Secretaries, legal professionals, CIO/IT leaders, security teams, or other complex buying committees.
- Experience with generative AI, LLMs, AI agents, automation, analytics, or other emerging technologies.
- Experience with pricing, packaging, monetization, and product-market fit initiatives.
About Us
Diligent is the AI leader in governance, risk and compliance (GRC) SaaS solutions, helping more than 1 million users and 700,000 board members to clarify risk and elevate governance. The Diligent One Platform gives practitioners, the C-Suite and the board a consolidated view of their entire GRC practice so they can more effectively manage risk, build greater resilience and make better decisions, faster.
Learn more at diligent.com or follow us on LinkedIn and Facebook
What Diligent Offers You
- Creativity is ingrained in our culture. We are innovative collaborators by nature. We thrive in exploring how things can be differently both in our internal processes and to help our clients
- We care about our people. Diligent offers a flexible work environment, global days of service, comprehensive health benefits, meeting free days, generous time off policy and wellness programs to name a few
- We have teams all over the world. We may be headquartered in New York City, but we have office hubs in Washington D.C., Vancouver, London, Galway, Budapest, Munich, Bengaluru, Singapore, and Sydney.
- Diversity is important to us. Growing, maintaining and promoting a diverse team is a top priority for us. We foster and encourage diversity through our Employee Resource Groups and provide access to resources and education to support the education of our team, facilitate dialogue, and foster understanding.
Diligent created the modern governance movement. Our world-changing idea is to empower leaders with the technology, insights and connections they need to drive greater impact and accountability – to lead with purpose. Our employees are passionate, smart, and creative people who not only want to help build the software company of the future, but who want to make the world a more sustainable, equitable and better place.
Headquartered in New York, Diligent has offices in Washington D.C., London, Galway, Budapest, Vancouver, Bengaluru, Munich, Singapore and Sydney. To foster strong collaboration and connection, this role will follow a hybrid work model. If you are within a commuting distance to one of our Diligent office locations, you will be expected to work onsite at least 50% of the time. We believe that in-person engagement helps drive innovation, teamwork, and a strong sense of community.
Diligent is proud to be an equal opportunity employer. We do not discriminate based on race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental disability, age, military status, protected veteran status, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV/AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Diligent's EEO Policy and US EEOC’s Know Your Rights. We are a drug free workplace.
We are committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected].
Diligent New York, New York, USA Office
111 W 33rd St, 16th, New York, NY, United States, 10001
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