Director of Product Marketing

Responsibilities

• Lead the go-to-market (GTM) strategy for products, including target market definition, messaging, sales enablement, pricing, and market expansion.

• Collaborate with Product Management to shape market strategy, conduct competitive analysis, and influence product roadmaps.

• Partner with Sales and Services teams to drive revenue growth, improve customer retention, and enhance overall market positioning.

• Develop and continuously refine marketing collateral, sales tools, and product storytelling assets to enhance engagement and conversion.

• Establish thought leadership in the industry through content development, public speaking, and media contributions in collaboration with marketing and communications teams.

• Align product marketing efforts with broader Samba TV portfolio innovations to maximize impact.

Support sales training and enablement, working with internal teams to develop training systems and curriculum.

Requirements

• Bachelor's degree required; MBA preferred.

• 5+ years of experience in product marketing, with a strong preference for experience marketing to agencies and brands.

• Exceptional writing and communication skills, with the ability to simplify complex concepts for diverse audiences.

• Proven ability to drive results-focused marketing strategies while maintaining a clear strategic vision.

• Strong ability to collaborate across teams and build credibility with product, sales, and customer stakeholders.

• Passion for technology and innovation, with a deep understanding of market trends and customer needs.

Ability to thrive in a fast-paced, high-growth environment, navigating ambiguity with confidence and adaptability.