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From our origins in New York in 2002, rag & bone was founded on a belief of uncompromising ideals: a commitment to doing things the right way, not the easy way. To making things that are as original as they are timeless. To being true to ourselves, even when that truth sets us apart from the mainstream.
We still believe in the same principles we started with: the easy elegance of classic British tailoring, the authenticity of American workwear, and the originality of our home city, New York. As New Yorkers, community and authenticity have become synonymous with our brand. An inclusive environment at rag & bone upholds our original values by encouraging employee connection and empowering each individual to have a voice on policy, process, and collaboration for a more equitable future.
Position Summary
The Director/Senior Director of International Marketing will drive the development and execution of integrated marketing strategies that amplify brand awareness, engagement, and sales across global markets. This role requires a balance of strategic thinking, cross-cultural sensitivity, and hands-on execution. The ideal candidate is a dynamic leader with deep experience in global fashion or retail marketing and a strong understanding of regional consumer behavior.
Responsibilities
Develop and implement international marketing strategies aligned with the brand’s overall vision and business goals.
Lead market entry and expansion strategies in priority regions (e.g., Europe, Asia-Pacific, Middle East, Latin America).
Oversee the localization of brand messaging, campaigns, and creative assets to ensure cultural relevance and resonance.
Collaborate with regional teams, distributors, and retail partners to align marketing activities and optimize performance.
Manage global media planning and buying across digital, social, print, and experiential platforms.
Analyze market trends, customer insights, and competitor activity to inform strategic decisions.
Oversee the creation and execution of global influencer, celebrity, and PR campaigns.
Manage and mentor a team of regional marketing managers and external agencies.
Establish KPIs, track campaign performance, and report ROI to senior leadership.
Represent the brand at key industry events, trade shows, and global activations.
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field; MBA preferred.
10+ years of progressive experience in international marketing, with at least 5 years in the fashion or luxury industry.
Proven success in developing and executing marketing strategies across multiple international markets.
Strong understanding of regional market dynamics, consumer behaviors, and cultural nuances.
Experience managing multi-million-dollar budgets and global marketing campaigns.
Exceptional leadership, communication, and cross-functional collaboration skills.
Fluent in English; additional language skills are a plus.
Willingness to travel internationally up to 30% of the time.
- Be a Good Human - Be original, be authentic. Stand for diversity, equitability & inclusivity.
- Have No Fear - Innovate, solve problems
- Own Every Decision - Work together, get results
- Quality Matters – Not only with product but we see it in our people
- Make S**t Happen - Be disciplined, be competitive
- Paid Time Off
- Clothing Allowance
- Generous Employee Discount
- Paid Parental Leave
- Membership to Calm and access to other wellness benefits
- Medical, dental, vision and ancillary benefits
- 401k
rag & bone is an EEO/Affirmative Action Employer. No employee or applicant is discriminated against because of race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, gender expression, parental status, status as a veteran, and basis of disability or any other federal, state or local protected class.
rag & bone New York, New York, USA Office
425 W 13th St, New York, NY, United States, 10014
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