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Duolingo

Director of Social Media

Sorry, this job was removed at 03:14 p.m. (EST) on Monday, Nov 17, 2025
Hybrid
New York, NY, USA
158K-238K Annually
Hybrid
New York, NY, USA
158K-238K Annually

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Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!

At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.

Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world. 

Read our blog to learn more.

About the role
We are looking for a Head of Social Media to own our iconic brand channels. Your work will be seen by millions on our highest-impact marketing channels. As a core member of our growing marketing team, you are someone who has a deep understanding of social media, content creation, and cultural trends. You live on the For You Page and love creating content that engages, entertains, and inspires.The ideal candidate is highly creative and self-motivated, has excellent communication skills, and collaborates well with others.

  You will...
  • Own what goes out on our global social channels, including TikTok, Instagram, Twitter, and YouTube channels
  • Create content that consistently entertains and generates strong organic reach
  • Improve our content and test bold ideas, balancing creative insight with quantitative analysis
  • Define the tone of our mascot Duo and translate the Duolingo brand to our social audiences
  • Be accountable for growing our organic impressions, follower growth, and building brand love
  • Manage, hire, and coach a best-in-class social team that breaks ground on what it means to be "social-first"
  • Bring a social understanding to our global and local campaigns - mentoring other marketing team members on what works on social
  • Ideate and execute on social-first campaigns that break through in culture

  You have...
  • 7-10 years social media experience at major brand or organization, including at least 2-3 years of management experience
  • Proven track record of growing social communities over time
  • Creative portfolio showcasing work that resonates in culture, articulates clear concepts, and drives business growth
  • Ability to work in high-level content strategy and hands-on production tasks with extreme attention to detail
  • Experience leading video productions from concepting to distribution
  • Strong collaboration skills and the ability to build trust, influence partners, and inspire teams
  • Excellent communication skills that lead to effective and concrete output
  • Ability to relocate to and work in Pittsburgh, PA or New York, NY

  Exceptional candidates will have...
  • Experience working on both in-house teams and in a studio/agency
  • An interest in language learning

Please include a link to your portfolio showcasing relevant work samples. A portfolio submission is mandatory for consideration of your candidacy.

We post a multi-level salary range for all of our roles.

This is not inclusive of the rest of our awesome portfolio that includes equity compensation and world-class benefits. Our salary ranges are the same for all US locations. Your recruiter can share more details about the range for a specific level during the hiring process. The actual salary within the range is determined by many factors including but not limited to, skills, experience, education, and internal equity.

Salary Range:
$158,400$237,600 USD

Take a peek at how we care for our employees' holistic well-being with our benefits here.

We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact [email protected].

Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

By applying for this position your data will be processed as per the Duolingo Applicant Privacy Notice.

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Duolingo New York, New York, USA Office

Our second largest office is located in the bustling financial district of NYC. Fun fact, Duo can often be seen at work from the city streets! If you don't know what I'm talking about, check out our viral videos on TikTok (https://www.tiktok.com/@duolingo?lang=en)!

What you need to know about the NYC Tech Scene

As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.

Key Facts About NYC Tech

  • Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
  • Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
  • Key Industries: Artificial intelligence, Fintech
  • Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
  • Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
  • Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory

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