Director, Social Media

SHADOW is seeking a dynamic Social Media Director who will enhance our entire social media strategy for the agency and its diverse clientele. This is a senior leadership position, reporting directly to the AVP, Social. The successful candidate will mentor, manage, and inspire a growing social media team, ensuring optimal client service and strategic alignment with SHADOW's overarching goals. The ideal candidate should bring 7-10 years of hands-on experience in social media marketing, within a leading agency environment.

What You Bring:

• Strategic Leadership: Profound understanding of social platforms, emerging trends, and the ability to formulate strategies that drive client brand narratives effectively.
• Impeccable Writing Skills: Beyond excellent writing capabilities, an innate ability to adapt voice, tone, and style to suit diverse clients and diverse audiences. A gift for compelling storytelling in the digital age.
• Operational Excellence: Mastery in project management, ability to swiftly pivot strategies in line with evolving trends, news, or social discussions.
• Team Leadership: A passion for mentoring and growing a team, with the skill to work cross-functionally within the agency, forging strong collaborative ties.
• Analytical Prowess: An expert eye for discerning patterns in data, turning analytics into actionable strategy and robust campaign enhancements.
• Technical Experience: Proficiency with social media analytics tools like Dash, Sprout Social, Brandwatch or similar platforms and the ability to guide team members in their use.
• Paid Social Expertise: Experience in overseeing both paid and organic workstreams, and setting up paid social campaigns in partnership with media agencies and/or directly with platforms.

What You Do:

• Strategic Oversight: Direct the development, refinement, and execution of social media strategies for our esteemed agency clients. Ensure content strategy aligns with broader marketing campaigns and brand narratives.
• Agency Brand Stewardship: Drive SHADOW's social media narrative by guiding the team's efforts in content calendar creation, asset development, copywriting, and high-level reviews.
• Team Management: Oversee the Social Media Managers, Community Manager and Coordinator, providing them with guidance, training, and professional development opportunities.
• Innovation and Excellence: Elevate the quality and impact of social strategies by driving content ideation sessions, approving creative briefs, and ensuring the final output matches strategic intent.
• Stakeholder Collaboration: Work closely with internal creative team and client-side contacts, ensuring seamless content flow, timely deliveries, and strategy alignment.
• Innovation and Trend-spotting: Stay ahead of the curve by identifying new social platforms, tools, and strategies that can offer SHADOW and its clients a competitive edge.
• Performance Analysis: Supervise the compilation and analysis of data, ensuring reports offer clear insights, actionable recommendations, and strategic direction for clients and internal stakeholders.

Annual Compensation

$110K - $150K (commensurate with experience)