Director, Strategy – Digital, Data, & Marketing

About

Bloomingdale’s makes fashion personal and fun, aspirational yet approachable. Our mission is to guide and inspire our customers to make style a source of creative energy in their lives. We will always strive to make Bloomingdale’s like no other store in the world. Everyone plays a critical role to bring our mission to life. Regardless of position, we believe all colleagues have a voice and access to share their thoughts with every level of leadership. Our colleagues are passionate, driven, entrepreneurial and collaborative. We welcome and embrace diversity of background, thought and opinion while having a lot of fun along the way.

The Digital, Data & Marketing organization is central to that strategy, with responsibility for the full customer lifecycle from discovery through loyalty — spanning paid media, CRM, loyalty programming, SEO and generative search, technology, site experience, customer analytics, data science, and promotional planning.

Job Overview

The Director, Strategy – Digital, Data, & Marketing serves as a senior strategic partner to the SVP — discovering and establishing priorities, translating into actionable plans, leading high-impact initiatives from inception through delivery, and enabling effective alignment across a complex, matrixed environment.

The Digital, Data & Marketing function is in an active period of transformation — strengthening capabilities in first-party data activation, AI-driven discovery and commerce, measurement infrastructure, and integrated customer strategy. This role provides strategic leadership and operational structure to support that work effectively.

Partnering closely with the SVP, the Director will contribute to priority-setting, manage the function's operating rhythm, lead key strategic initiatives, and build productive relationships with senior stakeholders across Bloomingdale's and Macy's Inc. The ideal candidate brings strong strategic acumen, clear executive communication skills, and meaningful fluency across the disciplines this organization owns.

Essential Functions

Strategic Partnership & Agenda-Setting

• Partner with the SVP to define the function's strategic agenda, including connectivity to the larger organization’s vision and ambition — synthesizing inputs from across the business, identifying priorities, and ensuring that goals are clearly articulated and consistently advanced.
• Lead the development of strategic frameworks and translate complex analysis into well-structured narratives for senior leadership and cross-functional partners.
• Drive quarterly and annual planning processes for the function — aligning objectives, coordinating resource allocation, and managing cross-functional dependencies.
• Monitor the competitive landscape and emerging trends in digital commerce, marketing technology, and consumer behavior; develop informed perspectives and bring recommendations to leadership.

Transformation & Initiative Leadership

• Lead high-priority transformation initiatives from problem definition through execution, including strategy evolution, first-party data activation, and measurement capability development.
• Contribute to the function's strategy in emerging areas including generative engine optimization (GEO), agentic commerce, retail media, and AI-enabled personalization.
• Partner with the SVP and functional leads to maintain a coordinated initiative portfolio with clear accountability, milestones, and governance appropriate to the scope of work.
• Represent the Digital, Data & Marketing function in cross-functional forums across Bloomingdale’s & Macy's Inc. (frequently including senior leadership and C-suite executives), ensuring priorities are clearly communicated and commitments are consistently met.

Operating Rhythm & Organizational Effectiveness

• Design and manage the operating cadence of the function — including leadership team meetings, cross-functional reviews, and planning sessions — ensuring they are well-structured and outcome-oriented.
• Support the SVP's effectiveness across internal and external engagements by developing briefing materials, synthesizing relevant context, and anticipating key considerations in advance.
• Identify gaps in process or organizational clarity and lead practical, sustainable efforts to address them.
• Contribute to a team culture grounded in intellectual curiosity, customer focus, and effective cross-functional collaboration.
• Perform other duties as assigned.

Qualifications and Competencies

Experience

• Bachelor’s Degree from a 4-year colleague or university
• 8+ years of progressive experience in strategy, management consulting, or marketing and digital roles preferred — ideally with a combination of advisory and in-house operator experience.
• Retail or consumer industry background is strongly preferred. A working understanding of omnichannel retail economics — how acquisition, retention, and promotional mechanics interact; how digital and physical channels reinforce one another; how customers engage across touchpoints — is important to success in this role.
• Functional fluency across: digital commerce, paid media, CRM and loyalty, SEO and generative search, customer analytics, data science, and promotional strategy. Candidates are not expected to have experience in all of these disciplines, but should be able to engage substantively across them.
• Experience operating in a matrixed environment is required. Bloomingdale's operates within the Macy's Inc. enterprise, with shared services, enterprise-level stakeholders, and an operating model that requires building alignment and driving outcomes through influence rather than direct authority.
• Familiarity with luxury or elevated consumer brands is an advantage, particularly an understanding of how brand equity functions as a strategic asset alongside performance metrics.

Capabilities & Attributes

• Structured thinking in ambiguous situations — able to define a problem clearly, design a sound approach, and develop a well-reasoned point of view.
• Strong executive communication — exceptional written and verbal skills; experienced in preparing concise strategic materials and presenting to senior leadership.
• Effectiveness through influence — proven ability to drive outcomes without direct authority; skilled at building alignment, managing across organizational levels, and navigating complexity constructively.
• Comfort with transformation — able to support change efforts and inspire evolution while managing the practical realities of a large, complex operating environment.
• Data fluency — familiar with the measurement infrastructure of modern marketing and digital, including CDPs, media mix modeling, attribution, and experimentation frameworks; able to engage credibly with analytics and data science teams.
• Sound judgment — able to distinguish between what is urgent and what is important (and to whom), and to direct attention accordingly across a broad portfolio of responsibilities.
• Adaptability — able to shift between strategic and operational work as organizational priorities evolve, and to develop expertise quickly in new areas.
• Ability to work a flexible schedule based on department and Company needs

Essential Physical Requirements:

• Prolonged periods of sitting, with occasional standing and walking
• Ability to bend, reach, hear, and communicate as needed
• Continuous use of computers and standard office equipment
• Ability to lift and move up to 25 lbs. as required

This job description is not all inclusive; additionally, Macy’s, Inc. reserves the right to amend this job description at any time. Macy’s, Inc. – including Macy’s, Bloomingdale’s, and Blue Mercury – is an equal opportunity employer, committed to a diverse and inclusive work environment.