The Director of Wholesale & B2B Partnerships will architect and execute a wholesale strategy for in-house brands, secure retail placements, and develop a corporate gifting engine while overseeing P&L and operations.
About Bespoke Post
Bespoke Post is a lifestyle brand built on the spirit of discovery. We’re dedicated to tracking down under-the-radar goods and creating guides that help our customers level up their daily lives. Whether it’s through our shop, editorial stories, award-winning subscription boxes, or our own lineup of in-house brands, we’re here to shine a light on quality products and interesting people that spark curiosity and lead to richer experiences.
Role Overview
We are looking for our first Director of Wholesale to take our successful in-house brands and introduce them to the world’s best retail partners and corporate channels. Your first focus will be on our travel brand, Halfday Travel, and our apparel brands, Line of Trade and Fieldworth.
As the founding leader of this channel, you'll architect our wholesale and B2B strategy across our in-house brands, building on a foundation that's already generating seven figures in revenue. This role goes beyond account management - you'll secure placements with premier retailers, negotiate terms that protect profitability, and build the operational infrastructure needed to scale. You'll also transform organic inbound interest into a robust corporate gifting and bulk sales engine.
Key Responsibilities:
1. Strategic Retail Placement + Expansion
- Channel Strategy & Architecture: Design and execute a wholesale roadmap that achieves revenue growth while protecting and enhancing our direct-to-consumer brand positioning.
- Market & Trend Analysis: Analyze sales data, market trends, and competitor pricing to identify strategic opportunities that inform product development and assortment planning.
- Account Cultivation: Leverage your established relationships with key buyers and decision-makers at department stores and premium specialty retailers, while also proactively identifying and pursuing new accounts that align with our brand positioning.
- Full Sales Cycle Management: Own the whole process—from the first outreach and line review, to helping retailers land their final assortment selections, nailing the negotiations, and PO fulfillment. You will cultivate strategic retail partnerships through data-driven business reviews, optimizing sell-through and inventory, and identifying growth opportunities like assortment expansions, additional doors and exclusive capsule collections.
- Terms & Margin Protection: Negotiate favorable margins, co-op agreements, and Master Vendor terms to ensure healthy contribution margins and optimized accounts receivable cycles. You will also lead the enforcement of MAP policies to maintain pricing consistency and brand integrity across all channels.
- Bottom-Up Financial Planning: Lead annual and seasonal forecasting in collaboration with Planning and Private Label teams to make sure we’re stocked for retail accounts and ready to meet delivery windows, while preventing stockouts for our DTC channel.
- Brand Presence: Collaborate with retail partners to develop in-store experiences and merchandising presentations that authentically communicate our brand story.
2. Corporate & Bulk Optimization
- Strategic Roadmap: Develop a comprehensive strategy for capturing bulk orders, corporate gifting programs, custom/branded product opportunities, and trade outfitting accounts (hotels, airlines, hospitality groups).
- Inbound Ecosystem: Take the organic interest landing in our inbox and turn it into a scalable revenue stream.
- Proactive Outreach: Develop a robust pipeline and create a repeatable sales playbook to secure corporate and bulk order accounts
- Trade Show Presence: Manage our presence at key industry trade shows to build a lead engine that converts relationships into high-volume accounts.
- Account Cultivation: Move beyond the "one-off" transaction. Build deep, lasting relationships with bulk buyers, using seasonal curation and our multitude of in-house brands to make us a recurring part of their brand's story.
3. Financial Rigor & Operational Infrastructure
- P&L Management: Take full accountability for the Wholesale and B2B P&L—managing top-line revenue growth while controlling operational costs including logistics, chargebacks, and vendor compliance fees.
- Operational Playbook: As our inaugural lead, you’ll write the "Wholesale SOPs" - packaging compliance, vendor routing guidelines and terms, MAP terms and penalties, merchandising standards, returns, refunds, replacements, chargebacks etc. and ensure 100% shipping accuracy.
Qualifications
- Experience: 8-10 years in Wholesale leadership, specifically scaling DTC apparel, accessories, or travel goods within department stores and specialty retail.
- The Network: A proven track record of getting brands into major accounts
- Entrepreneurial Grit: You’re excited to build out a nascent channel. You’re comfortable being a "department of one" today while laying the foundation for a team tomorrow.
- Analytical Rigor: You’re a pro at "retail math" (turn, GMROI, sell-through) and advanced forecasting.
- Communication: You’re a natural relationship builder with exceptional communication skills.
- Ability to Travel up to 35%
Why Join Us?
- High Impact: You aren’t just managing a book of business; you’re building the future of our physical footprint.
- Proven Product: Our brands already have a cult following. You’re selling products that people already love.
- Growth Potential: You’ll have the chance to build and lead a full wholesale organization as the channel takes off.
Bespoke Post New York, New York, USA Office
151 W 25 Street, Fl 5, New York, NY, United States, 10001
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