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Red Bull

Distributor Partner Manager

Posted 19 Days Ago
Be an Early Applicant
In-Office
New York, NY, USA
106K-159K Annually
Senior level
In-Office
New York, NY, USA
106K-159K Annually
Senior level
Field-based role managing Red Bull distributor partnerships to drive annual business planning, in‑market execution, key account rollout, POS delivery, and distributor sales development. Uses data to set KPIs, manage budgets, and ensure merchandising and brand standards are executed to meet volume goals.
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Company Description

The Distributor Partner Manager (DPM) plays a key role in helping Red Bull grow and succeed through strong partnerships with our distributor network. This role works closely with distributor partners to support business planning, drive execution in the market, and bring Red Bull’s sales, marketing, and key account strategies to life.

As a field-based position, the DPM is highly connected to the local distributor community, providing guidance, building relationships, and helping ensure programs and initiatives are executed successfully. Through collaboration and a hands-on approach, the DPM helps support Red Bull’s goal of building the strongest distribution network in North America.

Job Description

YEAR ROUND BUSINESS PLANNING

Lead the annual Business Planning (BP) process with the Distributor Partner(s) (DP) in to ensure alignment with RBNA BP priorities

Manage annual volume plan and allocate independent trade funds and Point of Sale (POS) resources

Conduct 30/60/90 monthly and quarterly planning reviews to deliver against quantitative targets & KPIs

Actively & regularly participate in DP sales meetings, and conduct weekly market visits to assess in-store conditions and action plan against opportunities

MARKET EXECUTION

Full accountability for DP performance, inclusive of volume and in store execution. (i.e. independence excellence, winning vs. competition, volume achievement etc.)

SELLING & INFLUENCE

Analyze market & distributor performance data to generate insights (i.e. IRI Data, MPR dashboards, consumer insights) that support tactics in market

Develop DP network through implementation of RBNA’s distributor selling model (power platform, PIITCHER, Skill Pills, etc.)

Manage all Point of Sale (POS) orders to ensure timely delivery of assets in store

Maintain volume, pricing and promotional information in Customer Profitability Management (CPM) system for assigned DPs

Utilize tactical budget around initiatives and incentives that maximize ROI

Manage Independent trade program (VIP) & work with local distributor managed Key Accounts (Tier II)

KEY ACCOUNT EXECUTION

Successfully prioritize and implement regional & national Key Account (KA) programs by securing additional resources (trade funds, POS etc.) as needed to support local market opportunities

Ensure maximum focus on the volume growth and in store execution in the DPs top Key Accounts

Communicate regularly with Key Account Managers to ensure execution of KA priorities at regional and national chain levels

ACTIVATE MARKETING RESOURCES (SALES & MARKETING ALIGNMENT)

Bring RBNA’s marketing mix to life by engaging the DP sales force and leveraging all available assets (i.e. local & regional events)

Execute rollout of RBNA brand initiatives and tentpoles

Bringing brand & key account solutions to solve issues at the market level

Ensure the DP fully understands and is executing against Red Bull in-store brand standards and merchandising guidelines (i.e. planogram, POS, pricing)

Qualifications

  • 5+ years demonstrated track record of success working within Consumer Packaged Goods industry (beverage strongly preferred)
  • Experience within a Direct Store Delivery distribution environment strongly preferred
  • Teach, develop, and coach others to sell effectively in the Off Premise channel
  • Ability to influence distributor decision makers and key stakeholders
  • Works in a fast-paced complex environment with multiple stakeholders
  • Analyzes & leverages data to drive insights to action
  • Excellent communication and presentation skills
  • Proficient in Microsoft Excel and PowerPoint
  • Valid Driver’s License
  • Bachelor‘s Degree preferred
  • Must be fluent in English, additional language skills an advantage

Additional Information

The base salary range for this position is $105,800 - 158,700 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location) Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.

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