Neuberger Berman Logo

Neuberger Berman

Equity Product Marketing Manager

Reposted 4 Days Ago
Be an Early Applicant
In-Office
New York, NY
130K-170K Annually
Senior level
In-Office
New York, NY
130K-170K Annually
Senior level
Develop and execute marketing strategies for equity investment products, collaborating with teams to create content and track campaign effectiveness.
The summary above was generated by AI

We are looking for a Product Marketing Manager to play a pivotal role in developing and executing global marketing strategies for our equity investment products. This role supports teams in New York, London, MENA, and APAC, and requires a deep understanding of equity markets, investment products, and the distinct needs of both institutional and intermediary channel partners. You will collaborate closely with investment partners—including Portfolio Managers and Client Portfolio Managers (CPMs)—and work cross-functionally with colleagues in marketing, as well as sales, creative, and legal.

This role is dynamic and highly collaborative. You’ll own clearly defined equity marketing coverage areas while partnering regularly with colleagues across marketing and the broader firm on interconnected initiatives.

Key Responsibilities:

  • Develop and implement comprehensive marketing plans and campaigns for equity investment products (mutual funds, SMAs, and other vehicles) tailored to institutional and intermediary audiences across web, email, social, webinars, and sales enablement.

  • Partner with investment teams to translate complex strategies and market views into clear, client-focused messaging and engaging content (articles, PM videos, positioning visuals) using a standardized framework.

  • Work closely with portfolio managers, sales, digital, compliance, and creative teams to ensure timely product positioning, consistent messaging, and strict regulatory adherence.

  • Project manage marketing materials (creating decks for new strategies or teams, writing video scripts, developing brochures or flyers) end-to-end: intake, drafting, investment and compliance reviews, creative production, quality assurance, and distribution.

  • Track, analyze, and report campaign effectiveness and product engagement across the funnel (awareness, consideration, conversion, engagement); recommend optimizations and run A/B tests.

  • Monitor market trends, competitor activity, and global client feedback/ needs to inform strategy, content themes, product enhancements, and identify opportunities.

  • Contribute to global marketing initiatives—understand what’s happening across regions and adapt messaging to local priorities (e.g., focusing on specific themes or opportunities in the US vs. UK).

  • Review and respond to requests for marketing collateral (flyers, webinars, etc.), often with quick turnaround.

  • Continuously evaluate market conditions and propose new strategies that drive ROI.

Qualifications:

  • 7+ years’ experience in asset management product marketing with a focus on equity strategies (preferably experienced in working with both institutional and intermediary channels).

  • Bachelor’s degree in marketing, Finance, Economics, or related field; advanced degree or certifications (e.g., CFA, CIMA) preferred.

  • Strong investment literacy of equity markets, investment products, and the asset management industry. ability to translate equity strategies, performance/attribution, and macro views into clear, compliant client messaging.

  • Excellent writing, editing, and visual storytelling skills; adept at simplifying complex concepts and creating client-focused narratives.

  • Demonstrated track record to distill complex investment concepts into clear, compelling messages, executing integrated campaigns and building sales enablement assets (decks, battlecards, advisor scripts) in partnership with PMs, sales, compliance, and creative

  • Excellent project management skills and ability to work effectively across diverse teams and stakeholders.

  • Proficiency in Microsoft Office; familiarity with CRM, marketing automation, and data visualization tools a plus.

  • Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced, dynamic environment and adapt to changing priorities and deliver results

  • Creative, agile thinker and problem-solver willing to challenge existing models and propose scalable solutions.

  • Strong collaborator who can also work independently; skilled at synthesizing feedback and moving projects forward efficiently amid changing priorities.

Neuberger Berman is unable to offer visa sponsorship for this position. Applicants must be authorized to work in the United States without the need for current or future sponsorship.

#LI-DD2

#LI-Hybrid

Compensation Details

The salary range for this role is $130,000-$170,000. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. This range is only applicable for jobs to be performed in the job posting location. An employee’s pay position within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, business sector, performance, shift, travel requirements, sales or revenue-based metrics, market benchmarking data, any collective bargaining agreements, and business or organizational needs. This job is also eligible for a discretionary bonus, which, along with base salary and retirement contributions, is part of our total comprehensive package. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, retirement, life insurance and other benefits to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, production, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Neuberger Berman is an equal opportunity employer. The Firm and its affiliates do not discriminate in employment because of race, creed, national origin, religion, age, color, sex, marital status, sexual orientation, gender identity, disability, citizenship status or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact [email protected].

Learn about the Applicant Privacy Notice.

Top Skills

CRM
Data Visualization Tools
Marketing Automation
MS Office
HQ

Neuberger Berman New York, New York, USA Office

1290 Avenue of the Americas, New York, NY, United States, 10104

Similar Jobs

3 Hours Ago
Remote or Hybrid
New York, NY, USA
139K-174K Annually
Senior level
139K-174K Annually
Senior level
Cloud • Fintech • Information Technology • Machine Learning • Software • App development • Generative AI
As an Executive Assistant to the CEO, you'll manage the CEO's calendar, handle travel arrangements, prepare meetings, and support various executive administrative tasks to keep the CEO focused on priority execution.
Top Skills: ConcurMS Office
7 Hours Ago
Hybrid
New York, NY, USA
85K-127K Annually
Senior level
85K-127K Annually
Senior level
AdTech • Digital Media • Marketing Tech
The Sr. Analyst, Deal Desk drives operational excellence by managing deal desk operations, ensuring data accuracy in Salesforce, analyzing deal performance, and enabling sales teams through training materials and documentation.
Top Skills: Cpq SystemsLookerSalesforce CRM
7 Hours Ago
Hybrid
New York, NY, USA
118K-177K Annually
Senior level
118K-177K Annually
Senior level
AdTech • Digital Media • Marketing Tech
The Strategic Relationship Manager drives growth and manages publisher relationships by developing monetization strategies and collaborating with internal teams to optimize sales and client satisfaction.
Top Skills: Advertising Technologies

What you need to know about the NYC Tech Scene

As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.

Key Facts About NYC Tech

  • Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
  • Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
  • Key Industries: Artificial intelligence, Fintech
  • Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
  • Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
  • Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account