The Event Marketing Manager will plan, execute, and evaluate event marketing strategies, manage budgets, and collaborate with teams to enhance lead generation.
About Merkle Science: Merkle Science provides blockchain transaction monitoring and intelligence solutions for web3 companies, digital asset service providers, financial institutions, law enforcement and government agencies to detect, investigate and prevent illicit use of cryptocurrencies. Our vision is to make cryptocurrencies safe and provide infrastructure for the safe and compliant growth of cryptocurrencies.
Merkle Science is headquartered in New York with offices in Singapore, Bangalore and London. The team has combined experience across Bank of America, Paypal, Luno, Thomson Reuters and Amazon. The company has raised over US$27 MM from SIG, Beco, Republic, DCG, Kenetic, GGV and several others.
Responsibilities:
· Collaborate with Account Executives to ensure alignment of event marketing strategy with account plans.
· Plan, execute, and track all aspects of Merkle Science’s event presence globally to maximize lead generation and pipeline growth.
· Define marketing objectives and metrics for events. Conduct post-event evaluations, report progress towards goals, and recommend optimization strategies. Regularly measure event impact against KPIs to inform decision-making and enhance alignment with broader business goals.
· Ensure alignment with the overall business strategy by contributing to strategic development of event marketing plans.
· Manage event marketing budgets and report regularly on budget utilization and performance. Track budget costs and proactively communicate scope changes that affect the budget.
· Act as the point of contact and workstream leader for event marketing, supporting cross-functional teams and internal leaders. Collaborate with the Sales team to identify marketing-supported needs and potential gaps.
· Ensure that all logistical information for event attendees is clearly communicated and organized, including event schedules, locations, registration details, and any additional relevant information to facilitate a seamless event experience.
· Evaluate third-party opportunities and build vendor relationships to enhance market exposure, reduce cost, and ensure quality deliverables.
· Stay informed about overall business development strategies including partner and key account plans, advocating for alignment where necessary.
· Work alongside teams, suppliers, and other contributors through effective project management and collaboration to exceptional levels of execution of all assigned deliverables – on schedule and within budget.
Qualifications:
- Minimum two years of experience in event marketing or field marketing. Knowledge in trade show project management is essential, from strategy, messaging, design, logistics, vendor management, budget, execution, to post-event analysis.
- Experience operating within B2B or B2G marketing ecosystems preferred.
- Proactive, self-motivated individual with excellent organizational and communication skills. Comfortable presenting strategy and results to senior leadership.
- Ability to manage multiple priorities in a fast-paced environment.
- Proficiency with Salesforce reporting and analysis of marketing funnel metrics.
- Occasional travel required, less than 20%.
❤️ Well Being, Compensation and Benefits
We care about your well-being. Along with excellent health insurance, we offer flexible time off, learning & development initiatives and hours that are designed to provide work/life balance. We regularly host team-building sessions and encourage discussions around mental health.
We reward talent and believe in acknowledging people for their contributions. We offer industry-leading compensation, along with generous equity. As a rapidly growing business, there are endless opportunities to grow your career with Merkle Science.
Top Skills
Salesforce
Merkle Science New York, New York, USA Office
43 W 23rd St, New York, NY, United States, 10010
Similar Jobs
Software
The Events Marketing Manager will strategize and execute marketing for events, drive attendee engagement, and connect events to sales pipeline, working closely with marketing and sales teams.
Fintech • Payments • Software • Business Intelligence • Financial Services
The Events Marketing Manager will plan, execute, and evaluate industry events to promote the company, coordinating with various teams and managing relationships with vendors.
Top Skills:
CventHubspotMS Office
Artificial Intelligence • Cloud • eCommerce • Enterprise Web • Software • Design • Generative AI
As a Senior DevOps Engineer, you'll manage Webflow's build systems, oversee development environments, enforce best practices, and mentor junior team members to enhance efficiency and delivery in software development.
Top Skills:
AWSCi/CdDockerInfrastructure As Code (Iac)KubernetesNode.jsPulumi
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
