Field Marketing Manager, North America Corporate

Why We Have This Role

How You’ll Find Success

• Seek to thrive in a collaborative and dynamic environment, with the ability to establish successful partnerships and leverage the strengths of sales and customer success teams.
• Bring strategic acumen, execution skills, and a deep understanding of personalization, how to create memorable experiences through events, and how to integrate the full marketing mix for demand generation and conversion.
• Demonstrate proficiency in time management, navigating ambiguity, and managing multiple priorities. Act as a skilled negotiator who can find innovative solutions with available resources.
• Be self-motivated with excellent communication, project management, and organizational abilities.
• Serve as an expert in your field with fresh perspectives, creative ideas, and a data-driven approach using qualitative and quantitative metrics to achieve goals.
• Possess exceptional stakeholder management and interpersonal skills.

How You’ll Grow

• Our mission is to build technology that positively impacts businesses and makes them more human.
• As a member of our global marketing organization, you will join a diverse and inclusive community that values the voice of each individual.
• You will take ownership of our North America Corporate field region, developing a robust marketing strategy and executing plans with unique experiences, programs, and campaigns designed to drive demand and revenue.
• We encourage big-picture thinking and foster an environment that embraces innovation and creativity, giving you the freedom to flex your strategic and tactical skills within a fast-paced setting.

Things You’ll Do

• ABM & Corporate Strategy Development:
  • Develop and execute comprehensive account-based marketing strategies to engage high-value Corporate accounts across North America.
  • Collaborate with sales and marketing leadership to identify priority accounts, segment targets, and create personalized marketing plans.
  • Analyze market trends and buyer insights within the Corporate space to continuously refine strategies.
   
• Campaign Management:
  • Lead the regional activation of global campaigns, feeding regional field priorities into campaign scope and developing tailored execution plans for the North America Corporate market.
  • Utilize marketing automation tools and CRM systems (e.g., Marketo, Salesforce) to track, measure, and optimize campaign performance based on data-driven insights.
   
• Field Marketing & Event Execution:
  • Plan and execute field marketing events—including regional roadshows, executive roundtables, webinars, workshops, and trade shows—tailored to North American Corporate prospects and customers.
  • Develop relevant marketing programs and assets aligned with regional sales priorities across the full marketing mix.
  • Coordinate closely with sales teams to ensure follow-up alignment and support for all regional activations.
   
• Collaboration & Stakeholder Management:
  • Advise North America Corporate sales leadership, product marketing, brand, digital demand generation, and customer success teams to ensure a cohesive market strategy and relevant regional mix.
  • Foster strong relationships with key internal stakeholders and external event partners.
  • Provide regular performance updates and ROI reporting on ABM and field marketing activities to senior leadership.
   
• Budget Management:
  • Manage the field marketing budget efficiently, maximizing resource allocation.
  • Track, analyze, and report on the ROI and pipeline impact of all field marketing programs.

What We’re Looking For On Your Resume

• Minimum of 12 years of hands-on experience in B2B marketing, specifically in Field Marketing and/or Account-Based Marketing (ABM).
• Proven track record of delivering measurable commercial results and driving pipeline within North American markets.
• Previous experience in B2B marketing, enterprise events, or demand generation within the enterprise software or SaaS industries.
• Strong expertise partnering directly with Corporate/Commercial sales organizations.
• Ability to travel as needed across North America for key events and field activations.
• Preferred Qualifications:
  • Degree in Marketing, Business, or equivalent experience.
  • Excellent copywriting skills for promotional emails, invitations, and event materials.
  • Knowledge of Marketo, Salesforce, WordPress, Coda, Qualtrics, and modern event management platforms.
  • Demonstrated success running multi-channel demand generation campaigns targeting mid-market or corporate accounts.

What You Should Know About This Team

Our Team’s Favorite Perks and Benefits

• Work-life integration is deeply important to us—we host frequent office events, team outings, and social gatherings.
• Qualtrics Experience Program: Annual experience credit to spend on an experience of your choosing (eligible after one year).
• Wellness Reimbursement: Quarterly reimbursement allowance for a wide variety of wellness activities.
• Allowances for meals, transportation, and hybrid work needs.
• Competitive equity and compensation packages, sharing in Qualtrics' overall success.