Lead and build Trove's growth function from 0-1 and scale it. Architect growth systems, design video-first content strategies, run large-scale paid and organic acquisition across Meta/Google/YouTube/TikTok, manage creator and streamer partnerships, experiment rapidly, and partner with product, engineering, and design to embed growth into the product and drive repeatable, compoundable user and creator acquisition.
About the company
Trove is building the future of collectibles. Trove lets you buy and open packs digitally, then choose to keep, sell, or physically redeem cards. They’re just getting started but their team is led by proven entrepreneurs and has raised capital from top tier investors. They’re a group of passionate, creative builders who thrive on the uncomfortable excitement of starting something new. If you’re someone who values meaningful ownership and impact, keep reading.
This is a great opportunity to join an early stage company founded by entrepreneurs with multiple, successful exits. They know that putting together a talented, passionate group of people is the most important part of building a business. Their bar is high and their results are exceptional. This is an environment where you’ll feel challenged, grow beyond what you’ve done before, and visibly see how your work impacts the business. Beyond that, they offer highly competitive compensation, free health insurance, flexible time off, and meaningful equity so you’ll share in the company’s success. The team is headquartered in NYC and hiring for flexible in-person work.
About the position
Trove is looking for a founding Head of Growth to join our founding team. If you get excited about turning chaos into leverage, keep reading.
We are building the future of collectibles. That means culture, community, creators, and commerce all colliding. Growth for us isn’t just app downloads and performance marketing… it’s brand, distribution, content, and systems thinking at scale.
The right person will be both technical and creative. You don’t need to have worked in collectibles but you should care about culture, internet communities, and things people are genuinely passionate about.
You’ll work with the founding team architecting the growth marketing system end-to-end. Your goal is to build the engine across all channels partnering closely with Product, Design, and Streamer/Creator Partnerships; taking the Growth function from 0-1, then optimizing it from 1-n.
On any given week, you might:
Trove is building the future of collectibles. Trove lets you buy and open packs digitally, then choose to keep, sell, or physically redeem cards. They’re just getting started but their team is led by proven entrepreneurs and has raised capital from top tier investors. They’re a group of passionate, creative builders who thrive on the uncomfortable excitement of starting something new. If you’re someone who values meaningful ownership and impact, keep reading.
This is a great opportunity to join an early stage company founded by entrepreneurs with multiple, successful exits. They know that putting together a talented, passionate group of people is the most important part of building a business. Their bar is high and their results are exceptional. This is an environment where you’ll feel challenged, grow beyond what you’ve done before, and visibly see how your work impacts the business. Beyond that, they offer highly competitive compensation, free health insurance, flexible time off, and meaningful equity so you’ll share in the company’s success. The team is headquartered in NYC and hiring for flexible in-person work.
About the position
Trove is looking for a founding Head of Growth to join our founding team. If you get excited about turning chaos into leverage, keep reading.
We are building the future of collectibles. That means culture, community, creators, and commerce all colliding. Growth for us isn’t just app downloads and performance marketing… it’s brand, distribution, content, and systems thinking at scale.
The right person will be both technical and creative. You don’t need to have worked in collectibles but you should care about culture, internet communities, and things people are genuinely passionate about.
You’ll work with the founding team architecting the growth marketing system end-to-end. Your goal is to build the engine across all channels partnering closely with Product, Design, and Streamer/Creator Partnerships; taking the Growth function from 0-1, then optimizing it from 1-n.
On any given week, you might:
- Craft a video-first content strategy that fits modern platforms (YouTube, TikTok, Shorts, livestreams).
- Create a guerilla marketing campaign to maximize brand visibility and virality.
- Own audience targeting strategy across Meta, Google, YouTube, TikTok, and whatever works next.
- Design and run large-scale customer acquisition campaigns that mix paid, organic, creator-led, and offline channels.
- Experiment aggressively, kill what doesn’t work fast, and double down on what does.
- Partner closely with product, engineering, and design to make sure growth is built into the product to optimize our viral loop.
- Building growth systems from the ground up. Architecting processes, frameworks, and playbooks without getting stuck in them.
- Executing real customer acquisition campaigns (not just dashboards).
- Creating and executing brand campaigns, not just optimized funnels.
- Understanding how culture spreads online — memes, creators, communities, momentum.
- Talking advertising KPIs delivering metrics-based creative-storytelling, pacing, and creative hooks.
- Working with creators, streamers, and influencers.
- Moving forward with incomplete information and operating despite ambiguity.
- Trove has a clear, repeatable growth system that compounds over time.
- Creators and influencers actively want to work with us.
- Our content feels native to the internet; not like marketing, not banner ads.
- Paid channels are scalable, efficient, and creatively differentiated.
- Growth as a mission is unified & united across the organization.
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What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
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