Senior Social Media Manager - AWON

ROLE SPECIFICS 

We’re looking for a savvy and strategic Senior Social Media Manager to support our growing team with an Always On (AWON) account. As a key player at our social-first agency, you’ll bring brand voices to life across platforms, craft scroll-stopping content, and keep your finger on the pulse of what’s trending. You’ll work collaboratively and cross-functionally with account management, creative, data, and production teams to develop and execute holistic social media content plans that ladder up to client goals. You’ll also oversee the day-to-day flow of social content across all touchpoints and platforms (especially Tik Tok, Meta, and YouTube shorts), ensuring quality, consistency, and timely delivery. If you're passionate about internet culture, storytelling, and making brands shine in the social sphere, this one’s for you. This opportunity may evolve into a temp to perm role.

RESPONSIBILITIES

• Partner with account, creative, and strategy leadership to translate client goals into effective social media and content strategies.
• Bring strategic recommendations, cultural insights, audience observations, and platform expertise to support ongoing account growth and performance.
• Identify, evaluate, and activate emerging trends, platform innovations, creator behaviors, and cultural moments that can drive relevance and engagement for client brands.
• Support strategic planning, brainstorms, and campaign development through audience research, trend analysis, competitive reviews, and content insights.
• Stay ahead of platform updates, internet culture, and social best practices, proactively surfacing opportunities to clients and internal teams.

• Own day-to-day content calendar management across all client social channels, ensuring content is strategically planned, approved, scheduled, and published on time.
• Curate content calendars that balance always-on programming, campaign priorities, product launches, reactive opportunities, and community-driven content.
• Maintain channel health and profile hygiene across platforms, including bios, profile imagery, pinned content, highlights, link destinations, playlists, and platform-specific features.
• Continuously optimize content calendars based on performance data, audience engagement, cultural moments, and evolving business priorities.
• Publish and schedule content across social platforms, including supporting real-time and quick-turn publishing opportunities as needed.
• Ensure all social channels consistently reflect brand voice, messaging, and platform best practices.

• Serve as the day-to-day social lead throughout the content development process, partnering closely with creative teams from ideation through publication.
• Lead content review processes and provide strategic feedback on concepts, copy, creative assets, and executions to ensure work is platform-native, culturally relevant, and aligned with brand objectives.
• Partner with creative teams to identify content gaps and proactively develop solutions that support content calendars, campaigns, and business priorities.
• Gather trend intelligence, audience insights, and cultural observations to inspire content ideas, brainstorms, and social-first creative concepts.
• Collaborate cross-functionally with creative, production, influencer, paid media, and account teams to ensure seamless execution of social initiatives.

• Lead the development of monthly, quarterly, and ad hoc social performance reports.
• Partner with analytics and paid media teams to gather data, validate performance trends, and identify optimization opportunities.
• Translate reporting into actionable insights, strategic recommendations, and next steps that improve content performance and audience engagement.
• Present social performance recaps, key learnings, and optimization recommendations to clients and internal stakeholders.
• Conduct ongoing competitive analysis and monitor best-in-class brands, creators, and emerging platform trends to identify opportunities for innovation and growth.

• Contribute to Movers+Shakers thought leadership through trend forecasting, platform insights, and social media best practices.
• Foster a collaborative, positive, and solutions-oriented team environment.

QUALIFICATIONS

• 5–8 years of social media management experience, either in a creative agency environment or managing social channels for consumer-facing brands.
• Deep understanding of internet culture, social trends, platform behaviors, and emerging creator ecosystems.
• Extensive experience managing brand presence across TikTok, Instagram, YouTube Shorts, Threads and emerging social platforms.
• Strong understanding of platform-specific best practices, content formats, audience behaviors, and engagement strategies.
• Demonstrated ability to identify and capitalize on emerging trends, cultural moments, and platform opportunities in real time.

• Experienced in leading creative brainstorms and translating audience insights, trends, and business objectives into social-first content ideas and campaigns.
• Strong editorial instincts and content curation skills, with the ability to identify, evaluate, and amplify content that drives engagement and conversation.
• Experience reviewing social content and providing strategic, constructive feedback on creative concepts, copy, and platform execution.
• Excellent copywriting and storytelling skills with a strong understanding of brand voice and platform-native content.
• Strong creative judgment and a keen understanding of what performs across different social platforms.

• Exceptional community management skills with a track record of cultivating engaged digital audiences and fostering authentic brand participation in cultural conversations.
• Experience leading community-building initiatives across multiple platforms.
• Strong understanding of social listening, audience sentiment analysis, and proactive engagement strategies.

• Proven ability to manage multiple content calendars, priorities, deadlines, and stakeholders simultaneously in a fast-paced environment.
• Highly organized with exceptional attention to detail and the ability to keep complex social programs running smoothly.
• Comfortable working in a collaborative, fast-moving, and sometimes ambiguous environment.
• Strong communication and presentation skills with the ability to confidently share recommendations, insights, and performance updates with clients and internal teams.

• Experience developing social media reports and translating performance data into actionable insights and recommendations.
• Strong understanding of social media KPIs, platform analytics, reporting tools, and content optimization strategies.
• Comfortable partnering with analytics and paid media teams to evaluate performance and improve results.

• A self-starter who takes ownership, solves problems proactively, and consistently looks for ways to improve processes and performance.
• Passion for social media, internet culture, and helping brands earn attention in meaningful ways.
• Curious, adaptable, and eager to continuously learn as platforms and consumer behaviors evolve.

• Experience with beauty, lifestyle, CPG, entertainment, or culturally disruptive brands.
• Experience with influencer and creator partnerships.
• Experience with social management and listening tools such as Sprout Social, Tubular, Siftsy or similar platforms.
• Experience supporting social activations, product launches, or live event coverage.

Spreads joy. ✨

BASE SALARY RANGE
Our estimated range for this role is an annual salary of $95,000 - $110,000

At Movers+Shakers, we pride ourselves on competitive salaries, and we work hard to ensure there is pay equity across the company. We welcome open and honest conversations about compensation in all of our initial calls. We look forward to meeting you!