GALE Development Program - Strategy

PROGRAM STRUCTURE:

• The one year program is split into two phases: the learning phase and the mentorship phase.
• During the learning phase, you will focus on the fundamentals of Strategy, spanning loyalty, audience segmentation, CRM, brand, and integrated marketing. You will also build core consulting skills, including conducting desktop research and developing insights, analyzing data, writing strategic briefs, and crafting clear, compelling storylines and presentations.
• The learning phase will culminate with a Capstone project (Mini case study) which will test your skills and knowledge and highlight your areas of strength and improvement.
• Upon completion of the learning phase, you will be paired with a career coach and a peer mentor and work on client work for the remainder of the year to hone your skills in Strategy. 
• At the end of the Development Program, there may be an opportunity to pursue a role in Strategy, based on performance and business needs.

WHO YOU ARE

• Proactive, self-starter mentality, a resourceful and strong problem-solver.
• Curious and creative mindset.
• Client ready, with a level of professionalism and polish to represent the agency.
• Resourceful, with an ability to navigate ambiguity and solve problems.
• Consulting skillset, with the ability to translate business problems into insights and actionable recommendations.
• Uses data and analysis to inform strategic recommendations while remaining comfortable making decisions in situations where information is incomplete or evolvingHighly collaborative, passionate, and dedicated to your own development.  
• Takes initiative, ownership and accountability.
• Excited to learn how the organization functions and develop new skills.
• Passionate about contributing to GALE’s continued growth.
• Genuine enthusiasm for consulting, advertising, creative, technology and digital marketing.
• Ability to manage multiple projects in a fast-paced, deadline driven environment.
• Must be detail-oriented and have strong organizational and time management skills.

WHAT YOU WILL BE DOING

• First 3 months: 
• Learning phase First two weeks - Onboarding to GALE: Get oriented to GALE’s culture and values and learn our ways of working, teams and core processes. Learn about the Graduate Development Program and what you can expect from this year-long experience. Get to know your GALE colleagues and cross-functional partners.
• Remainder of the Learning phase - Strategy Bootcamp: Learn from the leaders of the strategy team to build a foundation in strategy fundamentals (problem framing, research, insight development and storytelling), then go deeper on key pillars of Strategy including loyalty, audience segmentation, CRM, brand and integrated marketing.
• Capstone (Mini case study) - Apply Strategy Bootcamp learnings by completing a mini case study, translating a business problem into insights and clear, actionable recommendations.
 
• Next 9 months:
• Mentorship phase Gain hands-on experience across key areas of Strategy by contributing to a range of client projects and workstreams (with rotations through business strategy, marketing strategy and brand strategy projects).
• During the mentorship phase, you’ll be paired with a Coach and Peer Mentor to support your growth. Your Coach will help assign and guide your project work and provide ongoing feedback. Your Mentor will serve as a trusted resource for questions on projects, development and navigating the team.
• In the final month, you will present a project that you worked on to the broader Strategy group

WHAT TO SUBMIT

• Your resume (PDF or Word Doc).
• A short video cover letter (MAX 2 minutes) where you tell us: Why you are interested in the program, what makes you a good fit for the program and the strategy team, and Why GALE
 
• Keep it simple. It doesn’t need to be fancy. Your phone or laptop camera is perfect.
• Be yourself. We want to see your personality and hear your answers, not a polished commercial.
• Feel free to get creative. If you want to be on camera, front and center, great! If you’d prefer to be behind the scenes (e.g., narrating a video), that’s also great!
• Get creative through storytelling, visuals, music, or any format that feels authentic to you.
•  These videos will be used for internal review purposes only and will not be distributed or shared externally. 
 
• Accessibility: GALE is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. If a video submission is not accessible for you or there are barriers to you submitting in this manner, please reach out to Jessica Wu, on the Talent Acquisition Team. We’re happy to support you. 

HOW TO UPLOAD & SUBMIT YOUR VIDEOS

• Upload Your Video to Google Drive - use a professional and clear file name
• Adjust Sharing Settings (Very Important!) - Make sure you change access to "anyone with link can view". If access is restricted, we will not be able to review your submission.
• You may submit your Google Drive link under the “Links” section (Website or Portfolio field), OR In the “Additional Information” box. Either option is acceptable — just ensure the link is accessible.