Global Advertising Campaign Strategy, AVP - Corporate Affairs

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Blackstone is seeking a Global Advertising Campaign Strategy, AVP to support the development and execution of integrated paid media campaigns. Reporting to the Global Advertising Campaign Strategy Lead, this role contributes to initiatives spanning the U.S., Japan, and other international markets. The position requires a global perspective, fluency across creative and media channels, and the ability to collaborate effectively across time zones.

This individual will partner with marketing, digital, and content teams, as well as external agencies, to support campaign strategy and execution across markets and channels. The role focuses on translating business priorities into clear creative and channel guidance, helping ensure campaigns are audience‑led and aligned with brand and commercial objectives.

The ideal candidate brings strong creative and media judgment, a thoughtful strategic perspective, and the ability to work effectively with cross‑functional partners and agency teams. They are a clear communicator who can connect audience insight, channel strategy, and creative thinking to support high‑impact marketing outcomes.

• Support integrated advertising strategy across markets and channels, aligning campaign direction to brand priorities, audience insight, and business objectives
• Partner with creative agencies to develop advertising campaigns and bring ideas to life across channels through clear briefs, strategic direction, and thoughtful creative feedback
• Help shape creative work for U.S. and international campaigns from brief through production to ensure alignment with brand messaging, priority audiences, and strategic goals
• Collaborate with internal teams and agency partners to maintain strategic alignment across media, production, and key stakeholder groups throughout campaign development
• Own and build mid‑ and lower‑funnel creative activation in partnership with internal content teams, driving the implementation of modular content systems and AI‑enabled workflows that enable effective creative scaling across channels.
• Review campaign performance and audience insights to refine creative strategy and strengthen future campaign effectiveness

Responsibilities

• 5+ years of experience in advertising, creative strategy, brand strategy, integrated marketing, or agency strategy roles
• Experience working at the intersection of creative strategy and digital marketing — i.e., comfort connecting creative decisions to audience data and channel performance, not exclusively a traditional brand-building background
• Demonstrated experience developing integrated campaigns across paid, digital, and brand channels in partnership with external agencies
• Uses AI tools to improve day-to-day workflows across briefing, research, and creative development, and adapts strategies based on how AI is changing customer behavior, search and discovery, and platform dynamics
• Strong writing and briefing skills, and can translate business priorities and audience insights into clear creative briefs and campaign strategy documents
• Strong creative judgment and experience shaping work from brief through production with agency and cross-functional partners
• Strong executive communication and stakeholder management skills, and can influence senior leaders and align cross-functional teams
• Translate audience insight, brand priorities, and business objectives into clear creative and channel strategy
• Comfort using campaign performance and audience insights to inform creative refinement and future strategy

The duties and responsibilities described here are not exhaustive and additional assignments, duties, or responsibilities may be required of this position.  Assignments, duties, and responsibilities may be changed at any time, with or without notice, by Blackstone in its sole discretion.

Expected annual base salary range:

Actual base salary within that range will be determined by several components including but not limited to the individual's experience, skills, qualifications and job location. For roles located outside of the US, please disregard the posted salary bands as these roles will follow a separate compensation process based on local market comparables.
Additional compensation and benefits offered in connection with the role consist of comprehensive health benefits, including but not limited to medical, dental, vision, and FSA benefits; paid time off; life insurance; 401(k) plan; and discretionary bonuses. Certain employees may also be eligible for equity and other incentive compensation at Blackstone’s sole discretion.

Blackstone is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, creed, religion, sex, pregnancy, national origin, ancestry, citizenship status, age, marital or partnership status, sexual orientation, gender identity or expression, disability, genetic predisposition, veteran or military status, status as a victim of domestic violence, a sex offense or stalking, or any other class or status in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including but not limited to hiring, placement, promotion, termination, transfer, leave of absence, compensation, and training.  All Blackstone employees, including but not limited to recruiting personnel and hiring managers, are required to abide by this policy.

If you need a reasonable accommodation to complete your application, please contact Human Resources at 212-583-5000 (US), +44 (0)20 7451 4000 (EMEA) or +852 3656 8600 (APAC).

Depending on the position, you may be required to obtain certain securities licenses if you are in a client facing role and/or if you are engaged in the following:

• Attending client meetings where you are discussing Blackstone products and/or and client questions;

• Marketing Blackstone funds to new or existing clients;

• Supervising or training securities licensed employees;

• Structuring or creating Blackstone funds/products; and

• Advising on marketing plans prepared by a sales team or developing and/or contributing information for marketing materials.

Note: The above list is not the exhaustive list of activities requiring securities licenses and there may be roles that require review on a case-by-case basis.  Please speak with your Blackstone Recruiting contact with any questions.
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