Global CRM & Lifecycle Marketing Coordinator (Hybrid Role - New York)

OLAPLEX, a category-defining leader in prestige hair care, continuously seeks talented individuals to join in our mission to transform foundational hair health and deliver great hair days today, tomorrow, and for years to come.

As the original bond builder, we are dedicated to fostering a culture that celebrates the bonds within our teams. OLAPLEX elevates individuals from all backgrounds with the belief that together we can unlock the full potential of science to extend the health, life, and beauty of hair for all.

We are seeking a highly motivated and detail-oriented Global CRM & Lifecycle Marketing Coordinator to support the strategy, execution, and performance tracking of our CRM initiatives across email, SMS, and on-site personalization.

This role is ideal for a collaborative marketer passionate about customer engagement, digital marketing, and the fast-paced world of beauty e-commerce. A successful candidate will work cross-functionally to ensure the timely and accurate delivery of campaigns that align with our brand and business goals.

Key Responsibilities:

• Lead end-to-end execution of all weekly email and SMS campaigns, including ideation, creative briefing, tracking, QA, and deployment.
• Develop and manage CRM content calendar and key messaging points in-line with brand and e-commerce marketing plans 
• Responsible for ensuring timely and high-quality launches that align with go-to-market strategies, while also meeting Olaplex.com revenue targets and campaign goals
• Partner cross-functionally with global marketing, PR, and digital teams to ensure cohesive brand messaging and integrated campaign strategies across channels
• Support Sr. Manager, CRM in advancing CRM strategies, including audience segmentation, send-time and creative optimization, and the implementation of dynamic personalization techniques 
• Monitor and analyze performance metrics using channel reporting dashboards; track KPIs such as open rates, CTR, conversions, unsubscribe rates, and revenue attribution, providing actionable insights and recommendations
• Partner with our business analysts and vendors to monitor data hygiene inputs and outputs and overall customer file health, as well as increase consumer LTV and revenue per recipient
• Stay ahead of e-commerce and beauty industry trends, maintain a competitive analysis library, and apply emerging best practices to continuously refine CRM and campaign strategies

• 1-3 years of experience in CRM, retention, lifecycle, or email marketing - preferably in an e-commerce or DTC environment
• Must have experience and familiarity with marketing automation tools / ESPs (Klaviyo, Braze, Attentive, PostScript)
• Nice to have CDP experience (Insider, Segment.io, Dotdigital), but not necessary 
• Must be comfortable in a fast paced & dynamic environment
• Analytical mindset with great attention to detail
• Strong organizational skills with the ability to manage multiple projects simultaneously and coordinate with multiple teams 

We'd love to have you apply, even if you don't feel you meet every single requirement. What's most important to us is finding authentic and accountable people who feel connected to our mission and values, not just candidates who check off all the boxes. We are looking for someone who will bring all their expertise, learn, and grow with us.

The annual base pay for this position is $70,000 - $80,000 with eligibility for an annual bonus. The actual base pay will vary based on factors such as qualifications, years of relevant experience, skill level, functional expertise, certificates or other professional licenses held and geographic location.

• Competitive compensation 
• Work/Life Balance: Flexible paid time off, 11 paid holidays, and flexible work schedules
• Wellness: Company Contribution to Medical, Dental, and Vision Insurance for Employees and their Families, Company Paid Employee Life Insurance, Optional additional Life Insurance, and Short and Long-Term Disability Coverage Options 
• Parental Leave: Up to 18 weeks for birthing-parents and up to 10 weeks for non-birthing new parents
• Financial Well-being: Roth and 401k plans: 100% match up to the first 4% and is immediately vested
• Professional Development Reimbursement Program: Career development is as important to us as we know it is to you! 
• Our culture has an “attitude of gratitude” and a shared passion for our brand. Join our Bond Builder DEI committee to play a role celebrating DEI at OLAPLEX 
• Products: Twenty (20) free products per year, plus a friends and family discount 

Our mission is to create a culture that celebrates our bonds by embracing, elevating, and empowering individuals from all backgrounds.

OLAPLEX is proud to be an Equal Opportunity Employer. We do not discriminate based on race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other characteristics protected by state or federal law or local ordinance.