Global Demand Campaigns Strategist

Working at Atlassian
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P-50 Global Demand Campaigns Manager - Drive global, persona-led, multi-channel campaigns that accelerate pipeline and scale impact.
Overview
Atlassian is seeking a Global Demand Campaigns Manager to plan, execute, and optimize end-to-end multi-channel demand generation programs for the Global Demand Campaigns (GDC) Team. This role partners across Product Marketing, Sales, Analytics, and Regional Marketing to design persona-based programs that produce measurable pipeline and conversion velocity improvements.
Your Future Team
The Global Demand Campaigns Team (GDC) orchestrates high-impact global campaigns to generate awareness, engagement, and pipeline for Atlassian solutions. GDC focuses on persona-led frameworks, cross-portfolio alignment, piloting new tactics at scale, and enabling regional teams.
Responsibilities

• Manage macro and micro-segmentation to deliver more targeted and relevant messaging to improve engagement and conversion.
• Facilitate campaign success by building solid distribution strategies and execute on operational processes to launch, measure, and adjust campaigns.
• Use data and analytics to segment audiences, personalize experiences, and optimize funnel conversion.
• Develop and execute integrated global campaigns across email, in-product, web personalization, paid media, content syndication, and events.
• Expand distribution through paid channels and external partnerships; manage vendor relationships.
• Own awareness, adoption, and retention campaigns and closely partner with fellow demand generation experts and product marketers to ensure proper messaging and execution across multiple channels (paid, organic, owned, web).
• Support the Product Marketing team with product launches and translate business goals into demand-generation strategies and execution plans.
• Understand Atlassian's products and customer journeys and how to market and engage our key targets and personas successfully.
• Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to marketing and sales leadership.
• Drive tight alignment with Sales and Product Marketing to ensure seamless execution and meet quarterly pipeline goals.
• Coordinate project timelines, dependencies, and resource allocation across multiple teams.
• Maintain operational processes including campaign ticketing, calendars, and post-mortems.
• Leverage marketing automation tools and related technology integrations to increase demand.

Qualifications

• 7+ years of experience in B2B demand generation.
• Proven experience planning and executing global, multi-channel campaigns.
• Understanding and experience working with high-touch sales and low-touch self-serve motions (emphasis on high-touch sales/Enterprise and Midmarket).
• Comprehensive understanding of enterprise lead generation standard methodologies and industry trends, and self-serve funnel.
• A passion for metrics. You live for the data and use it to guide your programs and spend.
• Strong analytical skills and experience with marketing analytics tools and dashboards.
• Hands-on experience with marketing automation and CRM platforms (Eloqua, Marketo, HubSpot, Salesforce).
• Extraordinary program management and communication skills and a consistent track record of working across sales, marketing and technology teams.
• Excellent written and verbal communication skills; able to influence cross-functional stakeholders.
• Bachelor's degree in Marketing, Business, or equivalent experience.
• The desire to roll up your sleeves and do the dirty work to get the job done.

Preferred Qualifications

• Experience in SaaS/technology marketing.
• Familiarity with ABM and persona-based campaign frameworks.
• Experience adapting campaigns for international/regional audiences.
• Comfortable in a fast-paced, distributed work environment.

Compensation
At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:
Zone A: $153,000 - $199,750
Zone B: $137,700 - $179,775
Zone C: $127,800 - $166,850
This role may also be eligible for benefits, bonuses, commissions, and equity.
Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
Benefits & Perks
Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits .
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process, visit go.atlassian.com/crh .