Manage, organize, optimize, and launch PPC campaigns. Monitor emerging PPC practices and trends to improve campaign productivity and performance. Create regular Google Ads and Google Analytics reports, interpret web analytics data, conduct keyword research, and apply SEO and HTML knowledge.
Company Description
IvyPanda is a student success hub designed to improve the educational outcomes and learning capabilities of students around the world by connecting them with academic experts and by providing highly-efficient self-study services and online tools.
Job Description- Manage, organize, and optimize PPC campaigns
- Launch new PPC campaigns
- Learn new PPC practices, trends, and techniques to boost performance and increase campaign productivity
- Regularly create Google AdWords and Analytics reports
- Experience with optimization, management, and creation of PPC campaigns
- Ability to interpret and effectively work with Google Analytics and other web analytics data
- Understanding of HTML and SEO
- Experience with search engine ranking tools and keyword research
- Strong motivation, work ethic, and communication skills
All your information will be kept confidential according to EEO guidelines.
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Manage, organize, launch, and optimize PPC campaigns; monitor emerging PPC practices and trends; improve campaign performance and productivity; and create regular Google Ads and Google Analytics reports. The role requires experience managing PPC campaigns, interpreting web analytics data, understanding HTML and SEO, and using search engine ranking and keyword research tools.
Top Skills:
Google AdsGoogle AdwordsGoogle AnalyticsHTMLKeyword ResearchPpcSearch Engine Ranking ToolsSeo
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What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
