Set up, restructure, launch, and optimize Google and Microsoft Search advertising campaigns. Manage keywords, search terms, negative keywords, bids, and campaign performance metrics including CPC, CPA, ROAS, and Impression Share. Use Excel and internal optimization tools to validate data, identify anomalies, test features, and provide occasional written client updates.
Description
MWDN is an international recruitment and outstaffing company with 23+ years of experience connecting exceptional tech talent with leading companies across Israel, the USA, Great Britain, and Western Europe. In this role, MWDN acts as the recruitment partner, and the selected candidate will work directly with the client’s team on their product in an international environment
What is your new project?- Domain: AdTech, Search Advertising Optimization
- Location: Israel
- Company size: 5-10 employees
- Founded in: 2024
Our client is a fast-growing AdTech startup with two years on the market, helping advertisers reduce their spending on Google and Bing Search ads. The company offers a small, close-knit team where each person can directly influence the product.
As a Google Ads Specialist, you will set up, restructure, launch, and optimize Google Search and Microsoft Search campaigns using the company’s internal optimization tools. Your day-to-day work will primarily involve Excel, internal tools, and advertising accounts. You’ll bring a solid understanding of Google Search advertising and receive training on the company’s tools to help you start managing client accounts quickly.
Explore this opportunity and take the next step in your career!
What makes you a great fit- 6+ months of hands-on experience running Google Ads Search campaigns
- Solid grasp of campaign structure, keyword analysis, match types, negatives and bid strategies (CPC, CPA and others)
- Confident Google Ads Editor user
- Strong Excel skills: pivot tables and VLOOKUP are essential
- Analytical mindset and attention to detail
- Good spoken and written English
Nice to have
- Experience with brand Search campaigns
- Microsoft Ads
- Set up, restructure, launch and optimize Google Search and Microsoft Search campaigns
- Manage keyword structures, search terms and negatives
- Monitor performance (CPC, CPA, ROAS, Impression Share) and diagnose issues
- Operate and configure our internal optimization tool
- Validate campaign data and catch anomalies
- Help develop and test new features
- Occasionally write short client updates or answer client questions in writing (all messages are reviewed through our internal chat; no client calls)
✅ Intro call with a Recruiter — ✅ Client interview — ✅ Final client interview — ✅ Offer
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