Corporate Initiatives - Graphic Designer & Brand Manager

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. 

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. 

When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.

GEICO is seeking a Graphic Designer and Brand Manager to lead both the build of modern, high-quality visual content and the extension of our brand for high-profile specialized corporate initiatives.

You will play an important role in how we maintain quality control standards as our brand is leveraged to serve and create engagement with internal stakeholders, external partners (business-to-business) and customers (customer-facing).

We are looking for a professional with the drive, skills and experience to lead the build of content using a mix of media (emails, sell sheets, flyers, presentations, ads, graphics, video, etc.) across various channels (digital, social, traditional) both with independent work and through partnerships with cross-functional counterparts.

You must have a passion for creative and a love for creating content that has an impact on culture. The work you do will directly support business growth and reinforce and improve on GEICO’s position as one of America’s most beloved brands.

Responsibilities  

• Design graphics and multimedia assets for internal, B2B and customer-facing audiences that’ll be used in digital, social and traditional channels.  Deliverables will include emails, newsletters, sell sheets, flyers, job aids, presentations, ads, videos, signage, infographics and other graphic elements. 

• Partner both with customers (to understand needs) and cross-functional counterparts (to establish standards, processes and ways of working) to extend our brand while enhancing quality, accelerating speed of deployment, and aligning to brand standards.

• Establish standards and lead strategic vision for overall tone, visual storytelling approaches and feel of campaigns and graphic element to create engagement and ensure brand cohesion across initiatives.

• Manage hierarchy of content to visually guide viewers through the narrative, highlighting core messages and calls to action to drive effective results.

• Set and manage external use of the GEICO brand to our brand standards with partners.

• Lead brand opportunity brainstorming and ideation sessions to drive and enhance engagement through graphics and visual storytelling for both internal and external partner content.

Requirements  

• Minimum seven years of graphic and visual design experience. 

• Ability to set creative vision and lead creative projects from concept through execution, serving as an individual contributor, strategic collaborator and program leaders as needed.

• Proven experience as a multimedia designer with a strong portfolio that includes samples ranging from integrated marketing campaigns, ads, graphics, emails, and presentations. 

• Skilled in developing creative concepts and translating text and ideas into compelling and fresh visual graphics to get attention.

• Aptitude for breaking up content and visually setting effective content hierarchy to pace content for the reader and facilitate the proper takeaway, even from a quick read. 

• Strong leadership and project management skills with ability to multi-task.

• Must be able to work independently and lead collaboration with partners to meet deadlines in a fast-paced environment.   

• Flexible and adaptable to a rapidly changing business environment and approaches challenges with a positive attitude and attentiveness.

• Demonstrates the ability to identify problems and propose solutions

• Excellent communication skills and attention to detail, combined with the ability to work in a dynamic, fast-paced environment.  

• Must be able to multi-task

• Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator) and Microsoft applications, such as PowerPoint, Word and SharePoint. 

• Ability to learn new platforms and applications.

• Previous experience supporting internal, B2B and customer audiences is preferred.  

• Experience with project management and brand management platforms, UI/UX design, HTML, and SharePoint a plus. 

• Demonstrates understanding of GEICO’s business and industry.

• Adheres to GEICO Code of Conduct, company policies, and operating principles

• Meets attendance standard at business location to perform necessary job functions and to facilitate interaction with management and co-workers.

Location:

• Hybrid – 3 days/week

• Bethesda, MD

• Manhattan, NY

• Melville, NY

• Buffalo, NY

• Cleveland, OH

• Beechwood, OH

• Chicago, IL

Travel 10% for events and meetings

Annual Salary

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

The GEICO Pledge:

Great Company: At GEICO, we help our customers through life’s twists and turns. Our mission is to protect people when they need it most and we’re constantly evolving to stay ahead of their needs.

We’re an iconic brand that thrives on innovation, exceeding our customers’ expectations and enabling our collective success. From day one, you’ll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on people’s lives.

Great Careers: We offer a career where you can learn, grow, and thrive through personalized development programs, created with your career – and your potential – in mind.  You’ll have access to industry leading training, certification assistance, career mentorship and coaching with supportive leaders at all levels.

Great Culture: We foster an inclusive culture of shared success, rooted in integrity, a bias for action and a winning mindset. Grounded by our core values, we have an an established culture of caring, inclusion, and belonging, that values different perspectives. Our teams are led by dynamic, multi-faceted teams led by supportive leaders, driven by performance excellence and unified under a shared purpose.

As part of our culture, we also offer employee engagement and recognition programs that reward the positive impact our work makes on the lives of our customers.

Great Rewards: We offer compensation and benefits built to enhance your physical well-being, mental and emotional health and financial future.

• Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
• Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
• Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
• Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.