Group Account Director, Strategy

About Knotch

We're a growth-stage technology company with over 12 years of helping brands optimize their content performance and harness AI for marketing success. With a fast-paced, agile, entrepreneurial culture, we move quickly, adapt constantly, and thrive in dynamic environments. Through our Knotch platform, we meet our clients where they are and enable them to prove and improve their content. With our newest innovation, AgentC—a managed AI service for marketers—we're transforming how marketing teams plan, adapt, and execute across digital channels.

About the Role

The Group Account Director, Strategy is responsible for end-to-end client delivery across various consulting and integrated marketing engagements. This role owns the successful translation of strategy into execution—ensuring that measurement frameworks, operating models, content strategies, and marketing programs are not only well-designed, but implemented, optimized, and delivering measurable business impact. This role combines strategic advisory, delivery excellence, and team management, serving as the owner of quality, consistency, and outcomes across clients.

Core Responsibilities

Client Leadership & Strategic Ownership

• Act as the day-to-day client partner, building trusted relationships with executive and cross-functional stakeholders.
• Lead discovery efforts including stakeholder interviews to define business outcomes, objectives, KPIs, and success metrics.
• Translate client business goals into clear strategic roadmaps spanning content, marketing, and operations.

Consulting Delivery 

• Oversee and contribute to delivery of consulting engagements including:
• • Measurement and outcome planning frameworks.
  • Content vision, strategy, and architecture mapped to the customer journey.
  • Content planning across topics, formats, channels, and funnel stages.
  • Operating model and workflow design for content and marketing teams.
• Ensure strategies include test plans, and phased rollouts driven by insights.
• Guide teams in auditing existing content, mapping it to the audience journey, and identifying gaps, optimization, and repurposing opportunities.

Integrated Marketing & Content Execution

• Direct responsibility and ownership of client delivery for integrated marketing assignments where Knotch is responsible for execution against strategy
• Oversee and direct the creative team who develop and deliver content including:
• • Optimization and atomization of content for audiences, channels, and funnel stages
  • Creation of new content such as thought leadership, SEO-driven content, nurture flows, and multi-channel programs
• Ensure execution aligns tightly with strategies, performance goals, and audience needs
• Lead collaboration across internal teams and client partners (e.g., creative studios, editorial teams, marketing operations)

Measurement, Optimization & Reporting

• Review performance monitoring and reporting across specific accounts
• Ensure teams deliver journey-based insights and recommendations, not just metrics
• Guide continuous optimization cycles, using performance data to refine strategy, execution, and roadmaps over time
• Partner with analytics teams to connect content and marketing performance to downstream business impact where possible

Financial & Commercial Stewardship

• Own financial performance across accounts, including forecasting, scope management, and margin health
• Identify opportunities for account growth through expanded engagements and deeper partnerships
• Support proposal development, SOWs, and pricing in collaboration with senior leadership

Qualifications & Experience

• 10+ years of agency experience in account and strategy roles within a digital and/or content arena for enterprise clients, of annual value of $2MM+ in revenue
• Led complex engagements that span strategy, operations, and execution.
• Expertise in content strategy, operations, and integrated marketing delivery.
• Strong understanding of measurement frameworks, performance optimization, and learning agendas.
• Experience partnering with client stakeholders at all levels.
• Early adopter and use of AI tools

What Success Looks Like

• Clients trust you as a strategic advisor who delivers tangible outcomes
• Engagements are delivered with clarity, consistency, and measurable impact
• Teams are aligned, supported, and producing high-quality work
• Accounts grow through strong relationships, proven results, and operational excellence

Nice to haves

• Bachelor’s degree in marketing, communications or a related field

Compensation:

• Salary range $150,000 - $240,000 USD OTE depending on experience.