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WHO IS HUDSON ROUGE?
Hudson Rouge (a VML company) is a luxury boutique marketing and communications agency that works solely on luxury brands and is the exclusive agency of record for the Lincoln Automotive business across all channels. We combine brand strategy, media strategy, activation, digital, social, earned media, production and analytics to provide exquisitely crafted creativity. We are a small group of people spread across several offices — New York, Detroit, Shanghai, Toronto, and Mexico City — and we care for each other as much as we care for our clients. We are an agency that prides itself on doing the un-usual, and we also look for unusual talent: people who are excited about doing their best work and want to grow with us. We are an agency that prides itself on the highest levels of craft and concept,
THE OPPORTUNITY
Group Account Director Client Engagement – Brand / Social
In this role you will:
- Lead the Brand (including Integrated Content, Social Media and Experiential) teams for the critical Lincoln client at Hudson Rouge / US
- Be based in either our New York or Detroit offices
- Proactively identify opportunities for practice evolution
- Expert in understanding and addressing clients’ business problems, and determining how to strategically engage, grow and integrate complementary agency practices to deliver a vision and solutions to address them
- Lead extensive and critical engagements with clients
- Support/provide strategic direction related to client and project challenges
- Responsible for transparent business and outcome communication to all audiences: internal, external, and clients, as appropriate for each group
- Model desired client partnership and business leadership behaviors, partnering with other capabilities to deliver:
- Marketing/strategic rigor
- World-class creative excellence
- Cross-channel integration
- Go-to-market innovation and performance
- Media innovation
- Data-driven decisions
- Operational excellence in a way that fosters empowered teams
- Entrepreneurial spirit
- Financial performance
- Actively engage in the professional development of direct reports
- Be expected to travel to client (Dearborn MI) and other Hudson Rouge offices, as well as supervise content production shoots a few times per year
You are/have…
- At least 10-15 years of experience, including large-agency integrated or client-side experience
- A digital and social native, with award-winning experience transforming these channels from “TV extensions” into powerful tools for engaging customers and culture
- Automotive experience
- Premium/luxury brand knowledge and/or experience is a plus
- Passionate about world-class, award-winning creative work – and are a transformative “spark plug” to drive projects, briefs, teams and work to get there
- Just as passionate about “winning” in the marketplace – a desire to follow campaign performance, optimize, learn, grow and try new things to help give our work and our clients an edge
- Proven performance in leading and building effective teams and practices to their best results
- At home in a boutique agency (Hudson Rouge), but just as comfortable interfacing with large matrixed organizations (VML, WPP@Ford, the client)
- A deeply curious person with an appetite for understanding business and industry drivers, competitor activity, brand intel, consumer insights and emerging consumer trends.
- Emotional intelligence that helps you lean into the culture of the agency and bring people along with you
- Global awareness (all the better -- if you are a global citizen)
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (Hudson Rouge) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
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Hudson Rouge New York, New York, USA Office
New York, NY, United States, 10010
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