Growth Marketing Manager, Digital Media

SUMMARY

Wiz is looking for a Performance Marketing Manager to join our team and help scale our highest-yielding digital media channels. You’ll collaborate with a team of channel experts to execute and optimize third-party (3P) digital media campaigns, with a heavy focus on Paid Email, Virtual Events, Display, and Influencer marketing. You will manage relationships with over 30 vendors, unlock testing budgets, and drive measurable pipeline growth that aligns with our aggressive revenue targets.

Working closely with internal teams and stakeholders, this role will architect, manage, and optimize campaigns from initial launch through continuous, scaled growth across all channels, supporting all of the Wiz products/segments.

WHAT YOU’LL DO

• Partner with channel experts to plan and execute strategy and drive investment across high-yield digital media channels, including Paid Email/Newsletters, 3P Virtual Events/Webinars, Content Syndication, and Publisher Display.
• Act as the day-to-day point of contact for 30+ industry vendors and publishers, managing programs from planning to execution, ensuring timely delivery of creative assets, tracking links, and lead uploads.
• Own and support digital marketing budget allocation for new "Testing" initiatives across untapped vendor inventory, tracking performance to identify new scalable pipeline sources.
• Stay ahead of the evolving ad landscape with ongoing vendor research to identify and evaluate new audiences and opportunities.
• Proactively adapt strategy to address major trends, including new AI-specific vendors and programs.
• Analyze lead conversion, pipeline-to-spend ratios, and ROI to maximize top-converting lead sources and ensure campaigns are meeting or exceeding aggressive efficiency targets (e.g., 30x+ Pipe:Spend).
• Collaborate closely with internal marketing, content, and design teams to ensure creative alignment and seamless campaign execution.
• Own all facets of program management, including budgeting, procurement, execution, and reporting.
• Provide visibility to marketing leadership on campaign performance, digital roadmap, and pipeline generation updates.

WHAT YOU’LL BRING

• 5+ years of experience in a Digital Marketing, Growth Marketing, or Demand Generation role.
• Proven track record of managing Paid Email sponsorships, 3P Virtual Events/Webinars, and Content Syndication programs.
• Strong vendor management and negotiation skills, with the ability to juggle multiple campaigns and 30+ relationships simultaneously without letting details slip.
• A highly detail-oriented and organized approach required to manage, track, optimize, and report on programs across multiple vendors and products. 
• Industry Knowledge: Experience across the cybersecurity and AI vendor landscape with a solid understanding of security buyer personas, the market, and technical products. 
• Deep understanding of cross-functional collaboration with the ability to manage internal stakeholders and teams (FMM, PMM, Legal, Finance, Brand, Creative, Campaigns, MOPs, Leadership, etc.).
• Data-driven and detail-oriented mindset to maximize ROAS and track pipeline metrics.
• Bias towards aggressive experimentation and innovation to drive incremental performance.
• A self-starter who thrives in a fast-paced, high-growth start-up environment.
• Tech Stack: Proficient in daily use of enterprise applications such as Salesforce, Marketo, Looker, Tableau, Demandbase, etc.