Growth Marketing Manager, Paid Digital

About the Role

Orchard is looking for a Growth Marketing Manager to manage our paid digital channels. In this role, you will manage a 7-figure marketing budget, spread across existing and new channels. Our digital channels have been a critical component of our customer acquisition to date and we’re looking for a performance-driven candidate to drive increased growth and efficiency.

The right candidate is highly analytical with a bias for action. You will work day to day running campaigns on Paid Search and Social, digging into the data to understand the “why” behind performance, and launching ad and product tests to improve upon it. You’ll also get to flex your creative muscles by owning landing page testing and working closely with our internal creative team, freelancers, and AI enabled tools to design and test new ad formats. This role is a unique opportunity for an experienced digital marketer to scale their impact or for an agency manager to gain experience on the client side.

This is a full-time role that will report into the Director, Growth Marketing. The ideal candidate will be based in New York, NY and able to work from our office two days a week.  However, we are able to hire this role remotely in the following states as well: AZ, CA, CO, CT, DC, FL, GA, MA, NC, NJ, OR, PA, SC, TN, TX, VA, WA.

What You’ll Do Here:

• Manage a 7-figure marketing budget, setting and managing to ambitious KPIs across Paid Search, Paid Social, and other new channels
• Create a testing strategy that encompasses testing within existing channels and identifying and executing tests in new channels
• Work with our no-code web development tooling and product teams to test new landing page experiences, segmentation, and targeting tactics
• Collaborate with internal creative team to launch customer-centric creative tests across a variety of formats (ex: static, video, testimonials)
• Maintain and share weekly reporting dashboards, ensuring you’re digging into the “why” behind campaign performance
• Build a deep understanding of our customer funnel, ensuring your channels are driving high-quality leads

We’d Love to Hear From You if You Have:

• 2+ years of experience driving growth within a B2C performance marketing function
• Background in digital marketing with emphasis on Meta and Google, other digital channels a plus
• Aptitude for rigorous experimentation, relentlessly seeking ways to improve campaign efficiency and profitability
• Deep experience with data analytics and visualization platforms such as Tableau, Google Analytics, or Looker
• Experience with high consideration/LTV products
• Strong written and verbal communication skills and can synthesize learnings to share with stakeholders and executive leadership
• Amazing attention to detail
• Team player attitude and comfort working in a fast-paced environment

The pay range for this position in New York City is $110,000-$130,000/year. The actual base pay offered may vary within the range provided depending on job-related knowledge, skills, and experience. Stock options and other incentive pay may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, depending on the position offered. This information is provided per the New York City Human Rights Law. Please note that the range provided is applicable only to New York City-based applicants. Base compensation may vary if the work location is outside of New York City.