Growth Marketing Manager, SEM

As Growth Marketing Manager, SEM, you’ll take end-to-end ownership of our most important growth channels, Google and Bing. You’ll operate at the intersection of data, strategy, and execution, running high-impact experiments, uncovering performance insights, and helping us scale a mission-critical growth engine.

You’ll report to our Director of Growth and work closely with peers across Analytics, Finance, Product, and Creative. This is a great opportunity to fully own channel strategy and execution and drive the growth of the business.

This role is full-time and based in NYC (expectation to be in-person 3–4 days/week, with some remote flexibility). Our office is in Union Square.

• Own Google Search and Bing end-to-end: You’ll be fully responsible for strategy and hands-on execution, including account structure, budget allocation, testing roadmap, and daily optimizations.
• Drive SEM analyses from idea to action: You’ll proactively identify key growth opportunities, design and execute analyses to understand what’s working (and what’s not), and translate insights into clear next steps that move the business forward.
• Lead strategic initiatives for your channels: From audience strategy to incrementality testing to forecasting, you’ll drive high-leverage projects that ladder up to our company-wide growth goals.
• Own reporting, pacing, and forecasting: You’ll manage ongoing performance tracking, set goals for your channels, and ensure spend is driving efficient, scalable growth.
• Shape ad and landing page strategy: You’ll bring strong instincts and opinions to landing page and ad copy testing, ensuring we’re running the best possible ads and learning as much as we can from every dollar spent.

• Have 3–5 years of hands-on SEM or performance marketing experience, with at least 2 years in Paid Search, ideally in a high-growth, fast-paced environment.
• Are extremely data-driven, with the analytical horsepower to solve problems using data and uncover performance trends. You approach problems with first-principles thinking and a sharp strategic lens.
• Are an exceptionally fast learner who can quickly grasp new tools, concepts, and domains with minimal hand-holding.
• Have strong landing page and ad copy instincts, with an eye for what works and a bias toward thoughtful, opinionated testing.
• Are detail-oriented and methodical, whether it’s structuring a test, reviewing data, or QAing ad copy. You sweat the small stuff because it matters.
• Are scrappy, action-oriented, and self-motivated. You’re excited to get your hands dirty and solve problems at both the strategic and tactical levels.
• Thrive in high-pressure, fast-paced environments, where priorities shift and stakes are high. You stay calm, focused, and solution-oriented, even when things get messy.