Growth Marketing Manager

Growth Marketing Manager
📍 New York, NY (In-Person) | Full-time

Cassidy is the fastest way for teams to automate complex workflows using AI. Our platform helps go-to-market, operations, and compliance teams turn manual processes into AI-powered assistants - no prompt engineering or devs required.

We’re hiring our first Growth Marketing Manager to own demand generation end-to-end. This is a full-stack role. You'll run campaigns, write copy, launch ads, optimize funnels, and work closely with product and sales to scale pipeline. If you're part-creative, part-analytical, and love running experiments that drive revenue, let’s talk.

• Own all demand generation channels: paid, organic, email, website, SEO, content, and more

• Plan and launch campaigns that generate qualified pipeline for the sales team

• Build landing pages and nurture flows that convert

• Create lightweight content (blog posts, use case pages, email copy, etc.)

• Analyze performance and optimize for CAC, CPL, and pipeline generated

• Collaborate in-person with sales, product, and founders to align GTM strategy

• Test new acquisition channels and scale what works

• 2–6 years of experience in B2B SaaS growth or demand gen roles

• Strong copywriting skills and a portfolio of marketing work

• Hands-on experience running paid campaigns (LinkedIn, Google, etc.)

• Experience with email marketing, basic automation tools, and web analytics

• Comfortable wearing many hats and owning results independently

• Bonus: experience marketing AI, automation, or developer tools

• Must be based in (or willing to relocate to) NYC — this role is fully in-person