Growth Marketing Manager

Who We Are 

Spot & Tango is an innovative pet health & wellness brand that delivers personalized meal plans on a subscription basis. Our recipes are developed by leading animal nutritionists, and are made with only real, human-grade ingredients... and nothing artificial! We have lofty goals (to make every dog in the country healthier, and every pet parent happier!) and we are looking for the right people to help us get there. This is an exciting opportunity to join a VC-backed, high-growth, e-commerce startup and have an outsized impact in an extremely fast-paced environment. Plus, you get to think about dogs all day!

Who You Are

Spot & Tango is looking for a Growth Marketing Manager to join our NY HQ team! In this role, you will report directly to the Director of Growth Marketing. You are analytical, curious, and creative. As a member of our growth team, you will work closely with the creative, product, and data teams. This is a high-impact role for a seasoned growth marketer with exceptional analytical skills, a sharp eye for detail, and a proven ability to drive results in paid search and other direct-reposponse channels. 

Responsibilities

• Scale Google Search program, managing channel budgets and pacing while optimizing toward target CAC through keyword expansion, bidding optimizations, and ongoing performance analysis.
• Design and build conversion-focused landing pages (e.g., listicles, product pages) to improve CVR on Paid Search and other paid channels.
• Plan and execute structured A/B tests across ad copy to improve CTR. 
• Build strategic relationships with Google partners to access beta features and unlock optimization opportunities.
• Scale YouTube as a performance channel, testing creative formats, audiences, and bidding strategies to drive efficient customer acquisition.
• Manage the affiliate channel in partnership with the agency, analyzing efficiency, incrementality, and LTV to design an optimized performance-based payment structure.
• Develop and execute testing roadmaps for emerging and experimental channels (e.g., Applovin, Pinterest, Reddit, etc.), with a focus on measurable efficiency and scalability.

Requirements 

• 4+ years of experience in digital marketing with a strong focus on paid search, with a proven ability to drive measurable growth through data-driven campaigns.
• Exceptional attention to detail, including the ability to troubleshoot tracking and reporting issues, detect performance anomalies, and ensure campaign accuracy.
• Hands-on experience with experimentation, A/B testing, and creative optimization to continuously improve campaign results.
• Knowledge of and ability to build reports via Ads Manager and third-party analytical tools (e.g., Looker, Tableau, Omni, etc.).
• Experience with building landing pages (UnBounce, Fermat, etc.) is a plus.
• Familiarity with GA4, pixel implementation via GTM and troubleshooting. 
• Curiosity and enthusiasm for testing new channels and emerging paid marketing platforms.

This is a hybrid position based in our Midtown Manhattan office. In office presence is required on Mondays, Wednesdays, and Thursdays.