The Growth Marketing Manager will drive user acquisition and retention for CashBack+ Pay, optimizing marketing campaigns and analyzing data to improve performance.
Prizeout is a leading New York City-based fintech company where innovation meets financial empowerment. We provide rewards and loyalty solutions to financial institutions that revolutionize the way their customers engage and maximize their financial potential.
CashBack+ Pay is our newest product: a mobile payments and rewards platform that lets members earn instant cashback for paying directly from their financial institution account. We're expanding fast and we’re looking for a data-driven Growth Marketer who is excited to build, test, learn, and scale.
We’ve built a team that values humility and innovation and we believe that embracing challenges makes us better. We hire people we trust - who will live these values, navigate obstacles with creativity, and thrive with an optimistic, entrepreneurial mindset.
About This Role
We’re seeking an experienced Growth Marketing Manager to drive user acquisition, activation, retention, and lifecycle optimization for the CashBack+ Pay mobile app. In this role, you will blend analytical rigor with creative experimentation to launch campaigns, build multichannel programs, optimize funnels, and own the KPIs that fuel product-led growth. You’ll work cross-functionally with Product, Data, Partner Success, Operations, and Leadership to accelerate adoption and turn everyday spenders into loyal, high-value users.
This role sits in a rapidly growing part of our business and requires someone who is scrappy, customer-obsessed, and energized by building in the early innings. Expectations are high and the work moves quickly so the environment can be ambiguous, demanding, and high-pressure at times. It’s not for everyone, but for the right person, it offers real ownership and the opportunity to directly shape how members discover and use CashBack+ Pay.
If you’re energized by hard problems, driven by responsibility, and looking for a challenge, we’d love to meet you.
What You'll Do
- Own and optimize the full growth funnel from acquisition through retention for the CashBack+ Pay mobile app
- Launch and iterate multichannel campaigns (push, in-app, email, paid social, lifecycle flows) to drive measurable lifts in conversion and engagement
- Run rapid experimentation with Product and Engineering, testing onboarding flows, messaging, creative, and user journeys
- Analyze performance data across AppsFlyer, Braze, Meta Events Manager, and in-app analytics to identify opportunities and drive actionable insights
- Manage and optimize paid acquisition, with a focus on Meta App Campaigns, creative testing, and scaling efficient growth
- Increase user LTV by refining promo strategies, segmenting audiences, and personalizing offers and loyalty mechanics
- Collaborate on partner co-marketing programs with targeted promotions and incentive design for credit-union partners
- Develop high-impact creative for ads, lifecycle messaging, landing pages, and in-app experiences
What We're Looking For
- 3-5 years in growth, lifecycle, or performance marketing, ideally in fintech, mobile apps, or consumer tech
- Proven success scaling mobile products, improving acquisition, activation, and retention metrics
- Hands-on experience with Meta paid social, including creative iteration and performance optimization
- Strong background in mobile engagement marketing, especially push, SMS, and in-app messaging
- Fluency in CRM + analytics tools (Braze, AppsFlyer, Tableau, SQL, Excel)
- Data-driven decision maker with the ability to distill complex insights into clear, actionable strategies
- Full-funnel campaign ownership, from brief writing to creative direction and reporting
- Thrives in a fast-paced, high-growth environment, balancing strategy and execution
- Must be able to work full-time in our NYC office, this is not a remote position.
- Must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.
Please note:
The expected salary range for this position is $100,000 - $125,000, plus an equity component
Prizeout is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Top Skills
Appsflyer
Braze
Excel
Meta
SQL
Tableau
Prizeout New York, New York, USA Office
Union Square offers some of the best restaurants, fitness studios, and outdoor space the city has to offer. In addition to that, there are various subway trains and it is a quick walk to Penn Station or train to Grand Central.
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