Growth Marketing Manager

We’re looking for a Growth Marketing Manager who will develop & optimize marketing campaigns at our largest clients to drive member sign-ups and engagement with Garner + support marketing operations. This position will work closely with the Account Management & Strategy Account Management teams to promote Garner to employees and support client retention. This is a high-impact role at the heart of our growth engine - helping us engage more members, deliver a first-class member experience, and improve health outcomes at scale. This role will also be critical for building scalable, automated, and efficient internal processes as the organizing grows rapidly. 

Where you will work:

This role will be based in our New York City office. You must be willing to work in the office 3 days per week on Tuesday, Wednesday and Thursday.

• Develop and execute custom client marketing campaigns - cross-channel campaigns (eg email, SMS, direct mail, employer-sent communications on Garner) to drive long-term client retention and member engagement 
• Utilizing marketing automation tools (Iterable) to build, test, and optimize email/sms campaigns, ensuring optimal delivery and engagement
• Manage our marketing asset library - including updating Figma/Google Slide/Google Doc marketing asset templates for new product launches, client customizations, etc. and working with designers to develop new marketing collateral
• Analyzing campaign performance metrics and customer data to generate insights and recommendations for campaign optimization
• Collaborate cross-functionally: Partner with Account Management, Strategy Account Management, Product, Data & Reporting  to support new product launches, custom client marketing initiatives, and optimize marketing performance  
• Optimize new processes: Build and improve scalable marketing processes to improve efficiency (incl. identifying and executing automation & operational improvements)

• Bachelor’s degree in marketing, business, or related field preferred
• 3+ years of B2C marketing experience in member marketing, member engagement, lifecycle marketing, market operations, growth marketing, or similar role  
• Hands-on experience with cross-channel marketing platforms, preferably Iterable
• Tactical execution of email, segment, and campaign builds
• Familiarity with HTML/CSS for basic email template customization
• Basic design experience for marketing collateral (e.g., Google Slides, Figma)
• Analytical, with experience in reporting & optimizing marketing campaign performance 
• Innovative and creative when developing marketing tactics to drive Garner adoption  
• Strong project management skills - ability to juggle multiple priorities, meet deadlines, managing ongoing operational workflows (eg working with print & swag vendors), and work cross-functionally
• A willingness to “roll up your sleeves” and do whatever is necessary to ensure company success
• Collaborative team player with strong communication and interpersonal skills 
• Ability to thrive in a fast-paced, dynamic start-up environment 
• A desire to be a part of our mission to improve the U.S. healthcare system

Platforms we use

• Iterable, Figma, Google Slides, Google Docs, Mixpanel, Google Drive, Dropbox, Asana, Salesforce, Looker, DubCo, Vimeo 

The base salary range for this position is $85,000 - $120,000. Individual compensation for this role will depend on various factors, including qualifications, skills, and applicable laws. In addition to base compensation, this role is eligible to participate in our equity incentive and competitive benefits plans, including but not limited to: flexible PTO, Medical/Dental/Vision plan options, 401(k), Teladoc Health and more.