GTM Engineer

Probook is the AI dispatcher for the home services industry, transforming how plumbing, HVAC, and electrical businesses operate.

Our impact is real. Dispatching the right technician to the right job can mean the difference between a $300 “band-aid” fix and a $20,000 system replacement. By automating previously high-touch workflows around-the-clock, Probook ensures a consistent customer experience without the need for 24/7 live staffing. We unify our customers’ processes into a single, scalable platform, giving businesses one place to run their entire dispatch operation.

Probook has no marketing function. You are building it from scratch.

The remit covers four areas: brand and positioning, case studies and proof content, events and industry presence, and the experimentation infrastructure underneath all of it. This is not a campaign management role. It is a builder role, you design the system, run the tests, and own the outcomes. You will work directly with the CEO.

We are not hiring a brand marketer or a performance marketer. We are hiring someone who is genuinely both: a taste-driven thinker who gets to the right creative answer through testing, not instinct alone, and who builds the infrastructure to test fast.

• You have moved real funnel metrics. Conversion rates, reply rates, CAC — you can name the number and explain what you changed to get there.

• You have built something with a data or automation angle. A custom dashboard, an enrichment workflow, a scraper, an AI-assisted content system. You did not outsource it.

• You have sharp creative instincts and can defend them. You know when positioning is landing and when it is not. You produce case studies that work because you understand the customer story, not just the talking points.

• You can run multiple workstreams without dropping them. A rebrand and an event in the same quarter does not faze you.

• You do not need a team, a PM, or an agency to get work done. You are the first marketing hire. Some of the work is unglamorous.
  

• Case studies and social proof. Twelve or more per year, with quantified ROI and video testimonials. These are revenue assets that feed outbound, the sales deck, and event materials, not content for its own sake.

• Events and industry presence. Ten or more events annually, from logistics through follow-up, including VIP dinners and CEO relationship facilitation. Every lead in the CRM within 24 hours. Every event has a measurable pipeline outcome.

• Experimentation and GTM tooling. Structured experiments across cold email, LinkedIn, paid, and event formats. Dashboards that give leadership real-time visibility into funnel performance and CAC.
  

• NYC-based. In-office five days a week.

• 2+ years in a growth, GTM engineering, or marketing operations role at a Series A–D B2B company with demonstrated ownership of a measurement loop, not just execution of someone else’s strategy.

• Concrete evidence of quantitative rigor: A/B tests you personally designed and analyzed, funnel metrics you personally moved, tooling or automations you personally built. You will be asked for specifics in the interview.

• Demonstrated ability to produce case studies, run events, and manage agencies.

• Direct experience working with a founder or CEO on brand and content strategy.

• On the analytical bar: a technical degree is one path, not the only one. An entrepreneurial background with real measurement ownership, an economics background with genuine quant fluency, or a job where you demonstrably ran rigorous experiments will all qualify. What does not qualify: “data-driven” as a resume phrase with no specific tests, numbers, or tools behind it.
  

• The People: >30 people, our founding team comes from the space and has spent thousands of days onsite with our customers. We live the space. We're also becoming one of the most talent-dense start-ups in NYC (MIT, Harvard, UPenn M&T, Waterloo, Citadel, Palantir).

• The Market: $700B industry with clear tailwinds, AI adoption, labor shortages, and generational transitions. We are defining the category, not fighting for share.

• The Traction: $XXM ARR in 18 months. Cash-flow positive. Product-market fit proven; now we’re scaling.

• The Opportunity: You are the first marketing hire. Every system, every motion, every playbook starts with you. There is no committee, no approval chain, and no one to inherit the mess from — just a direct line to the CEO and a blank canvas. The GTM infrastructure you build here will be the one the company scales on.
  

• Competitive Compensation: $130,000 - $160,000+ (can go above this range depending on experience)

• Equity: Meaningful equity stake — you are a founding member of the marketing team.

• Health: Comprehensive medical, dental, and vision coverage.

• Perks: $500 monthly Ramp card for commuting, meals, gym, etc. (plus $25 in nightly DoorDash credit) and really good office snacks.

• Access: Direct relationships with world-class investors and advisors.