Harvey Logo

Harvey

Head of Brand Marketing

Posted Yesterday
Be an Early Applicant
Hybrid
New York, NY, USA
196K-294K Annually
Expert/Leader
Hybrid
New York, NY, USA
196K-294K Annually
Expert/Leader
Lead global brand strategy and execution across paid media, experiential, and integrated activations. Build and manage a brand marketing team and agency partners, own brand budget and ROI, ensure brand consistency across performance creative, and align brand efforts with product launches, demand gen, creative, and events to drive seamless customer journeys.
The summary above was generated by AI
Why Harvey

At Harvey, we’re transforming how legal and professional services operate. By combining frontier agentic AI, an enterprise-grade platform, and deep domain expertise, we’re reshaping how critical knowledge work gets done for decades to come.

This is a rare chance to help build a generational company at a true inflection point. With 1500+ customers in 60+ countries, strong product-market fit, and world-class investor support, we’re scaling fast and defining a new category in real time. The work is ambitious, the bar is high, and the opportunity for growth — personal, professional, and financial — is unmatched.

Our team moves fast, takes ownership, and is deeply committed to the mission — operating with intensity, staying close to our customers, and pushing each other for excellence. We live by three values: Decisiveness, Simplicity, and Job's Not Finished. We act quickly on clear judgment over perfect information, we believe simplicity is what scales, and we're never satisfied with where we are. If you want to do the best work of your career alongside people who share that drive, we'd love to build with you.

At Harvey, the future of professional services is being written today — and we’re just getting started.

Role Overview

This role owns Harvey's brand strategy and how it shows up in market, across brand campaigns, paid media, and experiential activations. You will define the brand voice, brand strategy and translate it into in-market execution plans, managing the investment and the platforms required to bring them to life.

The role sits at the intersection of strategy, media, experiential, and cross-functional coordination, ensuring that every brand dollar is working toward a coherent, high-quality presence in the market. Success in this role comes from excellent taste, strong media fluency, sharp strategic thinking, and the ability to lead complex cross-functional workstreams with clarity and conviction.

What You'll Do
  • Lead global brand campaigns across paid media, experiential, and integrated activations.

  • Manage and develop a brand marketing team ranging from paid media to experiential marketing.

  • Own Harvey's brand strategy and translate it into in-market execution plans.

  • Lead brand activation strategy for Harvey globally, collaborating with regional marketing leads for regional context.

  • Bridge brand and performance marketing: make strategic recommendations that connect upper-funnel brand campaigns with conversion-focused marketing to ensure a seamless customer journey, including sequencing strategies from awareness to conversion and consistent messaging across all funnel stages.

  • Own brand consistency across all performance creative, serving as a bridge between Creative/Design and DR teams, ensuring strategic briefs and creative direction reflect brand standards at every stage; review creative before launch and recommend conversion optimizations that never compromise brand integrity.

  • Own the budget for all brand marketing spend, including reconciliation and ongoing visibility into ROI.

  • Partner with Product Marketing to ensure brand moments amplify key product launches and messaging.

  • Partner closely with Creative/Design on concept development and asset creation to support activations.

  • Work with Global Events to integrate brand campaigns into Harvey's owned event program.

  • Manage agency relationships and lead RFP processes for any media, experiential, and production partners.

What You Have
  • 10+ years of experience in brand marketing, with depth in brand campaigns, paid media strategy, and experiential marketing.

  • Demonstrated experience owning and optimizing significant media budgets, with familiarity with buying rates across channels.

  • Experience managing external agencies and production partners across multiple simultaneous workstreams.

  • Strong cross-functional leadership skills, with the ability to coordinate across Brand, Demand Gen, Creative, and Events teams.

  • Exceptional taste and a track record of bringing a high creative bar to in-market work.

  • Experience directly managing marketing team members.

  • Comfort operating in fast-moving environments and making sound judgment calls under ambiguity.

Compensation

$196,000 - $294,000 USD

Depending on your location, an Applicant Privacy Notice may apply to you. You can find all of our Applicant Privacy Notices [here].

#LI-LT1

Harvey is an equal opportunity employer and does not discriminate on the basis of race, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law.

We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made by emailing [email protected]

Harvey New York, New York, USA Office

New York, New York, United States, 10010

Similar Jobs

7 Days Ago
In-Office
New York, NY, USA
150K-250K Annually
Expert/Leader
150K-250K Annually
Expert/Leader
Fintech • Financial Services
Lead brand strategy and performance marketing for Morgan Stanley Private Markets. Own paid media, lifecycle automation, reporting, experimentation, budget management, and team leadership while ensuring compliant marketing operations and driving acquisition and engagement across channels.
Top Skills: BingExcelFacebookGoogle AdsGoogle AnalyticsGoogle SheetsHubspotImpactInstagramLinkedInMixpanelTableau
13 Days Ago
Hybrid
New York, NY, USA
Expert/Leader
Expert/Leader
Software
Lead Pigment's brand direction across visual, verbal, and cultural touchpoints. Build and govern creative identity, naming, and review processes. Manage in-house designers and agency partners, craft compelling B2B brand narratives and campaigns, use AI to scale creative output, and define brand health metrics to drive awareness and distinctiveness.
Top Skills: AI
15 Days Ago
Hybrid
New York, NY, USA
220K-350K Annually
Senior level
220K-350K Annually
Senior level
Information Technology • Software
Lead Rylos brand vision and execution for the Deaf and hard-of-hearing community. Own voice, identity, campaigns, activations, social, website, packaging, and talent-led storytelling. Grow and manage brand and social teams and agencies, partner with performance marketing to drive funnel results, deploy budgets across paid/partnerships/talent, and use AI daily to iterate creative and ship cultural moments quickly.
Top Skills: Ai Creative Tools

What you need to know about the NYC Tech Scene

As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.

Key Facts About NYC Tech

  • Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
  • Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
  • Key Industries: Artificial intelligence, Fintech
  • Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
  • Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
  • Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account