Head of Creative

Role: Head of Creative

Reports into: Brand Director

Direct reports: Art Directors, Graphic Design Manager and Style Editor

Contract Type: Full Time, working 7.5 hours per day, 5 days per week

Location: Hybrid, working 3 days per week from our offices in New York, USA

About Us

Nothing is clearer to us than the belief that every woman should include strength training in her life to enhance both physical and mental well-being. It's about building strong bodies and even stronger minds, asserting their right to take up space in the gym, and allowing the spotlight to shine bright on their progress.

To us, strength training represents a determined, goal-oriented mindset and an unwavering work ethic. We don't wait for success; we create it through hard work and determination. When faced with challenges, we don't back down; instead, we break through barriers, recognising that true progress lies on the other side.

These are the pillars that form the foundation of Oner Active. We consistently challenge ourselves to create innovative and impactful products, so that you can perform better. With our range of products and innovative approach, we provide a wide variety of colours to ensure that all skin tones genuinely radiate in Oner.

Our Purpose and Mission

We are on a mission to unite and empower women to be the strongest version of themselves through strength training. We want to inspire women to take centre stage in the gym by promoting strength training, which underpins all movement and sport, as a healthy foundation in life.

About you:

The Head of Creative is responsible for defining, elevating and protecting the creative expression of ONER Active across all brand touch points. This role translates ONER’s brand vision into a distinctive and culturally relevant creative output, ensuring consistency, quality and impact across campaigns, content, retail, digital and experiential.

You will lead and inspire the creative team, including the Art Directors, Graphic Design Manager and Style Editor, while working closely with Brand, Social, PR, Partnerships and Marketing to deliver world-class creative that strengthens ONER’s position as a global leader in women’s elevated activewear.

This role requires both creative excellence and leadership maturity, balancing vision, execution and team development. You will own the outcome across art direction, graphic design and styling, so that every touchpoint is consistent, premium and unmistakably ONER.

You’ll be responsible for:

Creative Leadership & Vision

• In line with the Creative and Brand Directors set and lead the overarching creative vision for ONER Active across all brand channels

• Translate brand strategy into compelling, distinctive and scalable creative expression

• Define, evolve and protect ONER’s visual and creative identity as the brand scales globally

• Ensure all creative output reflects ONER’s premium positioning, ambition and cultural relevance

Campaign & Brand Creative Direction

• Oversee the end-to-end creative development of campaigns, product launches and key brand moments

• Lead concept development in partnership with the Brand Director and Creative Director

• Bring art direction, graphic design and styling together on every campaign and shoot, so the concept carries through from mood board to final asset

• Ensure creative consistency across digital, retail, social, experiential and PR touchpoints

• Continuously raise the creative standard across every brand output

Team Leadership & Development

• Lead, inspire and develop the creative team, including the Art Directors, Graphic Design Manager and Style Editor

• Set clear objectives and creative standards for art direction, graphic design and styling, and hold each discipline accountable for delivery

• Align priorities, workload and deadlines across the three disciplines, removing blockers quickly

• Run regular 1:1s and performance reviews, giving direct, constructive feedback and ongoing mentorship

• Build a high-performing, collaborative and ambitious creative culture

• Shape recruitment and freelance resourcing across the team, so the right talent is in place as the brand grows

• Evolve team structure and capability in line with brand growth and global expansion

Cross-Functional Collaboration

• Partner closely with the Head of PR & Communications, Head of Photo & Video, Head of Brand Narrative, Head of Creative Operations, and Web, Partnerships and Product teams

• Ensure creative is delivered seamlessly and consistently across all consumer touchpoints

• Drive strong alignment between creative vision and commercial objectives

Creative Quality & Governance

• Own final creative sign-off across all brand work

• Ensure the highest standards of craft, execution and detail

• Safeguard brand integrity and consistency as the business scales internationally

What Success Looks Like:

• ONER Active has a clear, distinctive and elevated global creative identity

• Campaigns and brand moments are culturally relevant, highly impactful and commercially effective

• Creative output is consistent, premium and instantly recognisable

• Art direction, graphic design and styling work as one team and deliver a single, cohesive look

• The creative team is motivated, high-performing and continuously developing

• ONER Active is recognised as a global creative leader within the activewear industry

You’ll need to have:

• 8–12+ years of experience in global senior creative leadership roles

• Background within fashion, activewear, or culturally driven consumer brands

• Strong portfolio demonstrating creative direction across campaigns, brand development, and multi-channel execution

• Proven experience leading, mentoring, and developing high-performing creative teams, including managers and senior specialists across art direction, graphic design and styling

• Strong understanding of how art direction, graphic design and fashion styling work together to tell one brand story

• Exceptional creative judgment with a refined aesthetic and meticulous attention to detail

• Ability to translate brand strategy into compelling, commercially effective creative

• Skilled at balancing ambitious creative vision with clear business objectives

• Strong collaborator who thrives in fast-paced, evolving environments

Equality, Diversity, and Inclusion

At Oner Active it’s about embracing diversity and empowering every individual to reach their full potential. We are committed to creating an environment where everyone feels valued, supported, and able to thrive.

We welcome applications from all backgrounds and are dedicated to ensuring that everyone has equal access to opportunities during the recruitment process. If you require any reasonable adjustments or additional support, we encourage you to reach out to our Recruitment team -we’re here to support you every step of the way.

Salary Range: We're offering an annual base salary of $140,000 to $150,000 for this role. The exact offer will reflect your experience, skills, and location.