Head of Digital Marketing Strategy

Head of Digital Marketing Strategy

You will own developing and leading an E2E Digital Strategy for our Philips Health System Businesses, globally. You will be responsible for partnering closely with marketing leaders across all our business units to develop a digital strategy fit for future which will drive us to new levels of business and customer impact. This Global Digital Strategy Leader joins us at an exciting and pivotal time in our transformation journey.

Your role:

• Develops a comprehensive E2E Digital Strategy and Roadmap to evolve our capabilities and grow our Global digital order book by delivering on business and customer impact goals. Works closely with region and business teams across disciplines to build a comprehensive and underpinned holistic strategy while gaining buy-in and alignment to ensure success.
• Develops an impact focused digital marketing technology strategy and approach and leverage a team of digital platform SMEs to implement and drive this globally; engage and negotiate with IT and Operational leadership to align and secure support. Manages deployment manager resources to ensure our highest priority, most complex and cross-functional programs are executed on time, per plan, an achieve intended outcomes.
• Infuses the best of outside-in thinking combined with internal best practices to form a winning future direction for our digital ecosystem. Leverages digital trends from the healthcare industry, emerging technologies, competitor activities and market dynamics to drive innovation and differentiation. Responsible for delivering the E2E Digital Strategy to the Marketing Leadership Council (all senior marketing leaders across Philips) and for gaining buy-in, alignment, and support to the plan.
• Develops and maintain a wide network of internal stakeholders and advocate and negotiate for support across several functions (Businesses, Regions, IT, Supply Chain, Quality, Regulatory, Legal, etc.) to build strong relationships and facilitate open communication to drive consensus and enable successful execution.
• Owns development of business cases to support the Digital Strategy, Roadmap, and Plan, garnering support and alignment to digital program costs and ROI.

You're the right fit if:

• You’ve acquired 10+ years of experience in Digital Marketing, developing and leading Digital Strategy required; global and regional digital strategy development, preferably within the healthcare or life sciences, diagnostics, or pharma industry; agency experience and working in a matrixed environment a plus; deep understanding of customer decision journeys and digital engagement strategies; Marketing Technology landscape, with experience defining requirements and driving teams to develop needed solutions to support the digital strategy and customer and stakeholder needs. Experience working in a large global company required.
• Your skills include a performance-oriented mindset with a track record of owning and achieving/exceeding KPIs; excellent communication and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization, including senior executives; demonstrated ability to thrive in a fast-paced, dynamic environment and drive results in a cross-functional team setting.
• You have a Bachelor's degree in Business, Marketing, Digital Media, or related field, required, MBA preferred.
• You must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this position.
• You also possess the ability to manage a diverse set of stakeholders, across functions and geographies with a high attention to detail and a passion for problem-solving, learning, and educating others.

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.

This is an office role.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help improve the lives of others.

• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
• Learn more about our culture.

Philips Transparency Details

The pay range for this position in Cambridge, MA is $176,000 to $282,000.

The actual base pay offered may vary within the posted ranges depending on multiple factors including job-related knowledge/skills, experience, business needs, geographical location, and internal equity.   

In addition, other compensation, such as an annual incentive bonus, sales commission or long-term incentives may be offered.  Employees are eligible to participate in our comprehensive Philips Total Rewards benefits program, which includes a generous PTO, 401k (up to 7% match), HSA (with company contribution), stock purchase plan, education reimbursement and much more.  Details about our benefits can be found here. 

At Philips, it is not typical for an individual to be hired at or near the top end of the range for their role and compensation decisions are dependent upon the facts and circumstances of each case. 

Additional Information

US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa, now or in the future.

Company relocation benefits will not be provided for this position.  For this position, you must reside in or within commuting distance to Cambridge, MA.

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This requisition is expected to stay active for 45 days but may close earlier if a successful candidate is selected or business necessity dictates.  Interested candidates are encouraged to apply as soon as possible to ensure consideration.

Philips is an Equal Employment and Opportunity Employer including Disability/Vets and maintains a drug-free workplace.