Head of Growth Marketing, E-Commerce (Equity Track)

Midwood, Brooklyn, NY. Full-time. Hybrid after your first 2 months.
Base $70K to $75K. OTE $100K. Plus 5% to 10% equity ownership.

The goal: you're earning $150K to $200K+ a year within 3 years, with your goals hit.

This is a once in a lifetime chance to own part of a brand without starting one from zero.

TopFoxx is a women-owned sunglasses brand in Brooklyn: tangle-free aviators, sunglasses that float, foldable pocket-size frames. The product, 50,000+ five-star reviews and hundreds of thousands of customers are already here. We need one marketer to grow it like it's their own, and share in what they build.

Watch a 4 minute video from me about this role: https://www.loom.com/share/2d7ccb534e7a438e94c8aa2a4bd6bbb8

What you'll own

1. Meta ads. Our biggest sales driver. You run it hands-on: budgets, testing and the creative behind every ad.
2. TikTok Shop and affiliates. Rebuild it profitably: GMV Max, creator outreach, Spark codes and promos. You lead the weekly calls with our top U.S. creators.
3. Email and SMS. Flows, campaigns and A/B tests that bring customers back to buy again.
4. Organic Instagram and TikTok. You own what we post and why: content that builds the brand and sells product. A viral video only counts if it sells.
5. Creative that sells. You shoot content yourself on your phone, write the copy and offers, and brief our editors and designer on exactly what to make.
6. Strategy, launches and numbers. The marketing calendar, every product launch, the budget, and a weekly report on profit by channel.
7. The team and new channels. We're small. Our two video editors, designer, project managers and affiliate team execute your ideas, and together you grow our channels and build new ones.

Who you are

• 3+ years in DTC e-commerce marketing at a small brand, where the budget was tight and the results were yours.
• You know how to sell: strong creative and copy, and you can shoot phone content that converts.
• You've personally run Meta ads and can show the results in dollars.
• You've built email and SMS flows and you A/B test by habit.
• You know Shopify and GA4, and you track the real numbers: CAC, ROAS, conversion rate and AOV.
• TikTok Shop or creator experience, or proof that you learn new platforms fast.
• You've led people, freelancers or agencies and held them to results.

Big plus: fashion, accessories, beauty or eyewear experience, Amazon or wholesale, or you've run your own brand.

A note from Helen, the founder

To be transparent: I own TopFoxx, and I'm looking for one person to lead our growth with me, and over time lead more of the business. As you prove results and we build trust, you lead more and I step back.

Most people who want to own a brand have to start from zero, with no product, no customers and no money. Here they already exist. You build on them and own part of what you grow.

The base starts lower than a big company would pay, and it grows. We're bootstrapped, so the upside is in profit share and equity instead of salary. If you want a paycheck that stays a paycheck, this isn't for you. If you want to own part of a real brand, this is that chance.

How we work

• We hold the standard. We run like a championship team, not a family. Coasting doesn't get a pass.
• Results, not activity. Each week you share your wins, what's blocking you and your top 3 priorities. Honest numbers decide, not hours.
• You own outcomes, not task lists. You get the goal, figure out the how and own the result.
• Fast. Fast decisions, fast feedback, fast shipping. No chasing fake fires.
• Straight talk. We tell each other the truth, with respect, and we call out great work out loud.
• A-players who use AI. We use AI tools smartly every day to do more with less but critically think & not bypass the work only a person can do.
• Values first. We can teach skills. We can't teach values; caring, honesty, hard work or self-awareness.

Pay and perks

• Base: $70,000 to $75,000, rising to $80,000 at 6 months when you hit the targets we set together.
• Profit bonus: $20,000 a year at target, paid quarterly, no cap. That's $100,000 in on-target earnings. Grows from there, the faster & bigger profit here, the more you earn up.
• Equity: 5% to 10% of TopFoxx (stock, phantom equity or profit share), with more possible for the right person. Earned over 5 years starting after your first full year, in a written plan approved by our board.
• Schedule: your first 2 months are full-time in our Midwood office, then hybrid, building to 2 days a week from home, with more remote time as your results grow. Workload is anywhere from 45 to 55 hours a week going up during busy season, etc.
• Paid time off and holidays, free sunglasses, and a direct line to the founder.

How to apply

Send an email to [email protected]

If you're a fit, we'll send you a short form and set up a call.

Nothing in this post is a guarantee or an offer. Pay, bonus and equity depend on your experience and results. We'll discuss them in person and put everything in writing.

TopFoxx is an equal opportunity employer.