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Who you are
You thrive on finding new ways to solve challenges and are never satisfied with the status quo.
If you're excited by the challenge of finding new, scalable ways to reach a technical audience and push the boundaries of modern B2B marketing, this role is for you.
We are seeking a Head of Growth Marketing who is more than a demand generation expert; we are looking for a data-obsessed leader to take what we’ve built and accelerate our growth engine.
You are a seasoned startup operator with a proven track record of driving growth in early-stage environments. You believe that every marketing effort is an opportunity to learn and optimize. Your mission will be to accelerate the pace of lead acquisition and grow pipeline.
Why industrial automation?
Today, manufacturing is powered by an ecosystem of computerized systems and robotics known as industrial automation. Special-purpose industrial computers called PLCs are used to automate factories, warehouses, and even amusement parks. This ecosystem is programmed with a unique graphical language that doesn’t work with typical developer tools such as GitLab or GitHub. Instead, automation professionals have to use physical storage devices, incompatible tools, and incomplete solutions. When minutes of downtime can represent tens of thousands of dollars, better development tools are urgently needed.
Copia Automation is rebuilding a 50-year old, $170-billion industrial market from the ground up by rethinking the command and control layer, and developer tools that power process automation in almost every industrial vertical. Backed by some of the world’s most respected investors, we’re starting by creating a complete developer toolchain for industrial automation that will change how factories are built.
See more at copia.io.
What you'll do:
- Grow pipeline. Live and die on pipeline growth above all else. You build campaigns that generate meaningful growth for the business.
- Architect and execute the multi-channel demand generation strategy to generate a high-quality, predictable pipeline.
- Own and scale a rigorous experimentation framework: design, execute, and analyze A/B tests and other experiments to optimize the entire marketing and sales funnel.
- Lead all demand generation activities, including paid media, SEO/SEM, email marketing, content marketing, and other channels to generate a high-quality pipeline.
- Work with our analytics team to ensure we have the data integrity to make smart decisions.
- Architect and build dashboards to track KPIs and effectively communicate performance and data-driven insights to the leadership team.
- Collaborate closely with Sales to ensure a seamless lead lifecycle, optimize the MQL-to-SQL conversion process.
- Partner with Product Marketing to test messaging, positioning, and value propositions to find what resonates most with our target audience.
- Manage the growth budget, allocating resources to the highest-impact initiatives.
What you'll need:
- 7+ years of experience in growth marketing (data-driven roles)
- Significant experience in a growth marketing or demand generation leadership role, with a proven track record of success at a startup or a high growth company selling into large industrial companies
- Experience in or deep knowledge of the OT Cybersecurity market for industrial sectors (manufacturing, distribution) is highly desirable
- Expertise in modern demand generation tactics across multiple channels (e.g., LinkedIn, Google Ads, Bing Ads, SEO)
- Strong analytical skills with a deep understanding of analytics platforms, marketing automation systems, and CRM software (e.g., Hubspot, Hex)
- A scientific, methodical mindset, and unwavering curiosity
- Exceptional communication skills and can distill complex data into a clear, actionable story
- A proven track record of building and leading a data-driven experimentation process (hypothesis, test, measure, iterate)
Come join us!
Copia is growing extraordinarily fast. Join a best-in-class start-up with huge amounts of upside and impact. Our headquarters is in New York, but our team is remote throughout North America.
At Copia, we don’t just accept differences — we celebrate them, we support them, and we thrive on them for the benefit of our employees, our customers, and our community. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. If you’re good at what you do, come as you are. The more inclusive we are, the better our work will be. Copia is proud to be an equal opportunity workplace.
Copia Automation New York, New York, USA Office
Copia Automation Copia HQ Office
Our office is in the charming and accessible neighborhood of NoMad/Flatiron. Enjoy parks, world class dining, shopping, and abundant transit options, just outside our doors!
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
