Head of Industry, Brand Partnerships

About Pubity Group

Pubity Group is the world’s largest Gen-Z social publisher, with over 150 million followers and billions of monthly views across Facebook, Instagram, TikTok, YouTube and Snapchat. Our brands – including Pubity and Memezar – define what’s trending, from breaking news to viral moments. We create, acquire, and publish highly engaging content across a wide range of verticals, reaching a global audience with stories that matter to youth culture.

As we continue scaling our social operations, we’re looking for a Senior Content Researcher to join the Pubity Group content team. Reporting to the Content Research Manager, you’ll play a key role in discovering, researching and developing content that reaches millions of people across the world’s biggest social media brands.
The Role
As a senior leader within our US sales team, this role owns revenue growth and market leadership across a defined industry vertical. You will generate and grow revenue across all commercial solutions social branded content, influencer marketing and sponsorships, while acting as the strategic figurehead for Pubity Group within your sector. Beyond personal billings, you will shape go-to-market strategy, elevate senior agency and client relationships, and help develop the next generation of sellers, ensuring Pubity Group is recognised as a trusted tier-one social publishing partner in your industry.

What will you be doing?

· Own the commercial strategy for your industry vertical, setting the vision for how Pubity Group wins and grows within it.
· Personally drive new business, bringing in a defined number of new clients and campaigns while carrying a senior individual revenue target.
· Be measured on quarterly revenue targets, vertical growth, and broader commercial KPIs.
· Act as the senior point of contact and category expert for your industry, building C-suite and senior agency relationships across strategy, planning and buying.
· Develop and own a strategic account plan for your vertical, identifying and prioritising high-value target clients for long-term growth.
· Sell and help productise the full range of social advertising solutions, feeding market insight back into how we build new offerings.
· Partner with the VP, Commercial on forecasting, pipeline health and vertical performance, and deputise on commercial matters where required.
· Provide informal leadership and mentorship to the wider Brand Partnerships team, sharing category expertise and best practice to raise the bar across the group.
· Work alongside internal teams; Client Services, Strategy, Creative, Social Activation and Production to craft and deliver market-leading pitches that win new and repeat business.
· Fully manage the sales process and client/agency relationship from brief to sign-off, modelling excellence for more junior sellers.
· Respond to briefs effectively and in a timely way, ensuring all criteria are delivered on.
· Continually champion new and innovative ideas, and represent Pubity Group as a thought leader at industry events and in the market.
· Travelling frequently to your key clients and agencies

What do you need to have done before?

· 12+ years' experience repping media agencies and brands, including a track record of owning or leading a category or vertical.
· A deep, senior-level contact book across Travel, Autos, Gaming, QSR, Fashion and CPG sectors, with established relationships at decision-maker level.
· A proven record of consistently exceeding significant individual revenue targets and closing complex, high-value deals.
· Be a self-starter who thrives in a fast-paced scale-up. Pubity Group is early in its commercial journey, with already huge social pages — a brilliant opportunity against stern competition.
· Strong understanding of and genuine interest in the world of social channels e.g., Instagram, TikTok, Snapchat, YouTube and Facebook.
· Demonstrable expertise in understanding a brief and developing the right integrated proposal as a response, and in coaching others to do the same.
· Excellent negotiation skills and the gravitas to lead senior client and agency conversations.
· Passionate about great work and delivering strong business outcomes for clients — as well as hitting targets.
· An aptitude to learn in a fast-paced environment and the hunger to always improve.
· Be genuinely passionate about Pubity Group and our exciting future.
· Enjoy working collaboratively and be a positive, bright spark that adds value across the company, with the presence to lead by example.
Pubity Group is committed to fostering equal opportunities within our organisation. We are dedicated to building a diverse workforce at every level, and we warmly invite all community members to pursue openings with us.
Pubity Group is committed to fostering equal opportunities within our organisation. We are dedicated to building a diverse workforce at every level, and we warmly invite all community members to pursue openings with us.