Head of Institutional Segment Marketing, Principal

Blue Owl (NYSE: OWL) is a leading asset manager that is redefining alternatives®.

With over $319 billion in assets under management as of June 30, 2026, we invest across three multi-strategy platforms: Credit, Real Assets and GP Strategic Capital. Anchored by a strong permanent capital base, we provide businesses with private capital solutions to drive long-term growth and offer institutional investors, individual investors, and insurance companies differentiated alternative investment opportunities that aim to deliver strong performance, risk-adjusted returns, and capital preservation.

Together with over 1,380 experienced professionals globally, Blue Owl brings the vision and discipline to create the exceptional. To learn more, visit www.blueowl.com

This role is in office Monday to Thursday.

The Role

Blue Owl Capital is seeking a strategic, entrepreneurial, and highly collaborative Head of Institutional Segment Marketing to build and lead a best-in-class institutional marketing function. Reporting to the Global Head of Client Marketing, this leader will be responsible for defining the vision, strategy, operating model, and execution framework for marketing across the institutional client business.

This is a unique opportunity for a seasoned marketing executive who combines a deep understanding of institutional investors with the ability to build new capabilities, influence senior stakeholders, and thrive in an evolving environment. The successful candidate will serve as the senior marketing partner to Institutional leadership, helping shape business priorities, uncover growth opportunities, and align marketing investments to fundraising objectives, client acquisition, relationship expansion, and long-term client partnerships.

As the architect of Blue Owl's institutional segment marketing strategy, this leader will establish the framework for how the firm engages pensions, endowments, foundations, consultants, insurers, family offices, sovereign wealth and other institutional audiences globally. Working across product marketing, client engagement, communications, sales, account management, and investment teams, they will develop integrated strategies that connect client insights, market opportunities, content, events, campaigns, and relationship-building initiatives into a cohesive institutional marketing engine.

Responsibilities

Institutional Marketing Strategy & Business Leadership

• Define and own the long-term vision, strategy, and objectives for Institutional Segment Marketing, creating a scalable framework that supports the growth ambitions of the institutional client business.

• Serve as the primary marketing advisor and thought partner to Institutional leadership, regional leadership, and distribution teams, ensuring marketing is aligned to business priorities and fundraising objectives.

• Build strong credibility with senior stakeholders through a deep understanding of institutional investor behavior, portfolio construction trends, consultant dynamics, fundraising cycles, and market developments.

• Translate business goals into actionable marketing priorities, integrated activation plans, measurable outcomes, and resource allocation decisions.

• Establish the institutional marketing roadmap, identifying opportunities to enhance client engagement, increase market visibility, differentiate Blue Owl's capabilities, and strengthen relationships across key client segments.

Build and Scale the Function

• Establish and evolve a newly formed Institutional Segment Marketing function, developing the operating model, processes, governance structures, planning frameworks, and cross-functional partnerships necessary for long-term success.

• Identify gaps, opportunities, and areas of white space across the institutional client journey and develop strategies to address them.

• Create repeatable planning and execution frameworks that align marketing efforts to fundraising priorities, strategic initiatives, and regional growth objectives.

• Foster a culture of innovation, accountability, collaboration, and continuous improvement.

Client & Market Strategy

• Develop sophisticated segmentation and targeting approaches across institutional audiences, including pensions, endowments, foundations, insurers, consultants, sovereign wealth, and family offices.

• Lead the development of audience insights and client-centric marketing strategies grounded in investor objectives, allocation trends, portfolio construction needs, and buying behaviors.

• Partner with sales and account management teams to identify priority opportunities, strategic relationships, market whitespace, and emerging growth areas.

Cross-Functional Leadership & Activation

• Act as the quarterback across Product Marketing, Client Communications, Client Engagement, and Distribution teams to ensure coordinated execution against institutional business priorities.

• Lead integrated marketing plans spanning thought leadership, digital, events, conferences, consultant engagement, client communications, sponsorships, and targeted campaigns.

• Ensure all marketing efforts are connected to measurable business outcomes and client engagement objectives.

Qualifications

• 10+ years of marketing experience, with a minimum of 5 years focused on the institutional channel or financial services industry.

• Proven experience leading institutional marketing within a leading asset manager, alternative investment firm, investment consultant, or financial services organization.

• Leverage AI as a tool to drive efficiency.

• Demonstrated success building, scaling, or transforming marketing functions, teams, or client engagement capabilities.

• Deep understanding of institutional investor audiences, consultant ecosystems, fundraising processes, and relationship-based sales models.

• Comfort operating in ambiguity and creating structure where it does not yet exist.

• Strong executive presence with the ability to influence senior business leaders and operate as a trusted strategic advisor.

• Strategic thinker who can move seamlessly between long-term vision, business strategy, and hands-on execution.

• Exceptional collaborator capable of aligning diverse stakeholders around shared business objectives.

• Sales-oriented and ROI-driven marketing approach to building marketing strategy.

• Proficient in Microsoft Office Suite (PowerPoint, Word, Excel), marketing automation tools and CMS systems (HubSpot), CRM systems (Salesforce), and data analytics platforms (tableau).

The base annual salary range for this New York City-based position will be $225,000 - $250,000 . Actual salary offered will be based on the candidate’s skill, experience, and qualification for the role. Employees may be eligible for a discretionary bonus, based on factors such as individual and team performance. 

Benefits for this role include Health, Dental and Vision insurance, 401(k), Healthcare and Dependent Care Flexible Spending Account, Short Term Disability insurance, Long Term Disability Insurance, Family Planning Support, Paid Time Off, and Leave of Absences. All such benefits are subject to the terms/conditions of the Company’s benefits plans and policies.