Leads YieldMax’s brand and integrated marketing strategy, team, budget, campaigns, product launches, digital and social channels, influencer partnerships, content, investor education, events, and media relations. Measures audience growth, engagement, website activity, fund flows, and assets under management. Partners with leadership, sales, product, portfolio management, legal, and compliance to ensure effective execution and adherence to SEC and FINRA marketing requirements.
The Tidal Financial Group is a leading ETF investment technology platform dedicated to creating, operating, and growing ETFs. We combine expertise and innovative partnership approaches to offer comprehensive, value-generating ETF solutions.
Our platform offers best-in-class strategic guidance, product planning, trust and fund services, legal support, operations support, marketing and research, and sales and distribution services.
About the role
YieldMax is seeking a hands-on Head of Marketing to develop and execute the brand and marketing strategy for the YieldMax ETF suite. This role will lead the marketing team, day-to-day execution, and internal and external partnerships, with a focus on expanding awareness, engagement, and growth among retail and self-directed investors.
We’re looking for a marketing leader who can balance strategy with execution—someone who takes ownership, communicates clearly, moves ideas forward, and enjoys working collaboratively across teams. This role will partner closely with leadership, product development, sales, portfolio management, legal, and compliance to bring the YieldMax brand and products to market in a thoughtful, engaging, and effective way.
What you'll do
Lead Marketing Strategy, Brand and Team
- Develop YieldMax’s brand vision and integrated marketing strategy, including positioning, messaging, product launches, and initiatives targeting retail investors, financial advisors, and brokerage platforms.
- Lead the marketing team, priorities, budget, resources, and execution while partnering closely with leadership, product development, sales, portfolio management, legal, and compliance to maintain alignment and move initiatives forward.
Drive Digital, Social and Influencer Marketing
- Oversee social media, email, SEO, paid media, public relations, influencer campaigns, and investor education, including opportunities with brokerage firms and financial platforms.
- Lead organic and paid strategies across YouTube, X, TikTok, Instagram, Facebook, LinkedIn, and emerging platforms, continuously evaluating opportunities to expand reach and engagement.
- Build relationships with financial influencers, content creators, podcasts, media organizations, and investor communities, including interviews, product launches, AMAs, live streams, webinars, and investor Q&As.
Develop Content, Partnerships and Brand Engagement
- Create written, graphic, audio, and video content—including fact sheets, infographics, videos, webinars, blogs, and emails—that makes ETF and options-income strategies clear, accessible, and engaging for investors.
- Manage agencies, media, technology providers, and strategic partners while developing opportunities for interviews, podcasts, educational partnerships, and thought leadership.
- Plan investor events, conferences, media interviews, and virtual programs, and oversee branded merchandise, vendors, procurement, and fulfillment.
Measure Performance and Partner on Compliance
- Track brand awareness, audience growth, engagement, website activity, campaign performance, fund flows, and assets under management, using insights to continuously improve marketing effectiveness.
- Partner closely with legal and compliance to ensure communications, performance information, distribution messaging, disclosures, and risk statements meet SEC and FINRA requirements.
Qualifications
- 10+ years of marketing experience, preferably in ETFs, asset management, wealth management, fintech, or financial services.
- Significant experience marketing investment products to retail and self-directed investors.
- Proven success in brand strategy, integrated campaigns, team leadership, and hands-on execution.
- Expertise in social media, digital marketing, paid media, SEO, email, content, public relations, and influencer marketing.
- Experience working with financial content creators, media organizations, brokerage platforms, or investor communities.
- Familiarity with ETFs, options-income or covered-call strategies, and SEC and FINRA marketing requirements.
- Strong communication, analytical, project management, and relationship management skills, with the ability to bring clarity and alignment across multiple stakeholders.
- A proactive, accountable approach with the ability to manage competing priorities, move initiatives forward, and collaborate effectively across teams.
- Bachelor’s degree in marketing, communications, business, finance, or a related field.
Preferred Qualifications
- Deep knowledge of the ETF industry and the retail and self-directed investor landscape.
- Established relationships across financial media, influencer, brokerage, or investor communities.
- Experience marketing options-income, covered-call, or other differentiated investment strategies.
We are prioritizing candidates who are located within proximity to Chicago, IL; Milwaukee, WI; New York City, NY; and West Palm Beach, FL.
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