Head of Marketing

This is an exciting opportunity to lead marketing for a deep-tech business at a pivotal stage, supporting ambitious commercial targets and a clear path toward Series B and beyond. Our technology delivers real, measurable impact in an industry where execution has stagnated, even as demand continues to accelerate. Marketing here is not a support function - it is a direct contributor to high-value enterprise opportunities, strategic partnerships, and long-term market credibility.

Reporting to the CRO, you will be the most senior marketing leader in the business, responsible for defining and executing the marketing strategy. You will work alongside some of the brightest minds in construction technology across product, delivery, and go-to-market, shaping how our value is articulated, experienced, and trusted by senior decision-makers. This role requires hunger, commercial acumen, and strategic clarity, as well as the ability to thrive in a scale-up environment where impact matters more than activity.

If you are motivated by influence, ownership, and the opportunity to help push a category-defining business into its next phase of growth, this role offers a rare chance to do exactly that.

About Us / Product Context

We build deep technology for mission-critical construction and infrastructure environments, helping owners, operators, and delivery partners make better decisions across complex, capital-intensive projects. Our platform is used by enterprise customers operating in high-risk, high-value environments where performance, certainty, and execution matter.

Our customers include organisations operating across data centres, critical infrastructure, and large-scale construction, where demand is accelerating but existing delivery models are struggling to keep pace.

Role Overview

We are seeking a strategic, commercially minded Head of Marketing to lead our marketing function end-to-end as we scale within the construction tech and mission-

critical ecosystem. This is an enterprise, account-led role focused on pipeline and revenue impact, not volume-based lead generation or performance advertising.

You will own positioning, messaging, product marketing, sales enablement, partner and event strategy, and the execution of high-touch marketing activities that support complex, high-value sales cycles. You will also maintain and improve the impact of our digital foundations (website, social, content), ensuring consistency and quality while prioritising relationship-driven growth. This is a top-to-bottom role, combining strategic thinking, commercial acumen, brand leadership, and hands-on execution.

Initially, you will operate as a solo senior marketer, supported by agencies and freelancers, with clear scope to build an in-house team over time as the business scales. You will own the marketing budget and prioritise spend against commercial impact.

What Success Will Look Like:

· Clear, credible positioning and messaging that sales, partners, and leadership consistently use.

· Measurable pipeline influence across defined target accounts.

· Improved deal velocity and win rates on enterprise opportunities.

· A repeatable, sales-aligned ABM motion focused on high-value accounts.

· A recognisable and trusted category narrative within the construction tech and mission-critical ecosystem.

Primary success metrics include pipeline influenced from target accounts, deal velocity, win rates, and partner-sourced revenue - not top-of-funnel lead volume.

Core Responsibilities

1. Strategy, Positioning & Messaging

· Own and evolve the value proposition, positioning, and messaging for enterprise buyers in construction, data centre, and infrastructure environments.

· Translate complex technical capability into clear, credible, value-led narratives for C-suite, commercial, and operational stakeholders.

· Ensure messaging is consistently applied across sales conversations, proposals, events, content, website, and partner communications.

2. Account-Based Marketing – Enterprise Focus

· Design and execute an ABM strategy focused on a defined set of high-value enterprise accounts.

· Work closely with sales leadership to align on target accounts, buying committees, and deal priorities.

· Support deal progression through tailored messaging, content, events, and executive engagement.

3. Sales Enablement & Revenue Support

· Act as a true commercial partner to sales across the full deal cycle.

· Create and maintain pitch decks, executive presentations, case studies, and proof points.

· Support live deals with bespoke materials, event involvement, and senior-level engagement.

· Continuously refine approach based on sales and customer feedback.

4. Product Marketing & Market Insight

· Own product marketing end-to-end, acting as the connective tissue between product, sales, and the market.

· Develop product narratives, use cases, and differentiation grounded in customer value and commercial outcomes.

· Enable sales with product-led materials, competitive positioning, and sector-specific value stories.

· Feed market, customer, and sales insight back into messaging, positioning, and roadmap discussions.

5. Partner Marketing & Relationship Building

· Build and manage marketing relationships with strategic partners across the ecosystem.

· Co-create joint value propositions, events, and go-to-market initiatives.

· Represent the business confidently in senior partner and industry settings.

6. Events, Hospitality & Industry Presence

· Own strategy and execution for high-end industry events, roundtables, and hospitality.

· Prioritise senior audiences, curated guest lists, and meaningful engagement over scale.

· Ensure all events reinforce brand credibility, trust, and commercial relevance.

7. Brand, Experience & Digital Foundations

· Act as steward of brand consistency, tone, and experience across all touchpoints.

· Oversee website, LinkedIn presence, and thought leadership activity.

· Ensure digital channels primarily support credibility and clarity, not volume-led lead generation.

8. Execution & Operational Ownership

· Lead as both architect and builder, particularly in the next 12 months as we refine and scale the model.

· Manage agencies, freelancers, and suppliers to deliver high-quality work on time and on budget.

· Own budget, prioritisation, and execution from idea to delivery.

· Track and report on pipeline influence, account engagement, and revenue contribution.

Experience & Background

Non-Negotiable

· Proven success in enterprise, account-centric B2B marketing with long, complex sales ecosystems.

· Direct experience partnering with sales on ABM, deal enablement, and pipeline influence.

· Strong track record translating complex products into clear commercial value narratives.

Essential

· 10+ years’ experience in senior B2B marketing roles within:

o Construction technology

o Data centres / critical infrastructure

o Or adjacent complex B2B technology or services selling into capital-intensive industries

o Start-up / scale-up environments

Desirable

· Experience marketing into the data centre sector or mission-critical environments.

· Experience working closely with founders, CROs, or senior commercial leadership.

Skills & Attributes

· Highly commercially astute - understands revenue, deals, and buying dynamics.

· Strategic thinker with the ability to execute day-to-day.

· Clear, confident communicator with senior stakeholders.

· Strong relationship builder with customers, partners, and industry leaders.

· Excellent judgement and prioritisation - impact over activity.

· Comfortable operating as a solo senior marketer with agency support.

What We Offer

· Competitive salary

· Career development opportunities

· Dynamic work environment with cutting-edge AR technology

· 25 days holiday + public holidays and Christmas shutdown

· Private medical insurance and pension scheme

If you'd like to see the products and technology we have created so far on our journey you can view it in action through our YouTube and Website