Head of Marketing

Gaia is the first Value-Based family-building company. We give people control over their fertility with clinically proven pathways to parenthood — whether they want a child now or later — and take on the financial risk so that if we don’t deliver successful outcomes, they don’t pay. Gaia was born from our founder’s own harrowing journey through assisted fertility, and his resolve to build the experience he wished he had. Our mission is to give the best shot at parenthood to anyone who wants a family, with access to a network of clinics selected for their results, flexible payment options, and 90+ NPS wraparound care and support.

Gaia is building the category-defining fertility membership. We are looking for a Head of Marketing to own our narrative, set the go-to-market strategy, and build a marketing organization that drives trust, clarity, and growth.

This is a leadership role. You will define how Gaia shows up to patients, clinics, and employers and ensure that every touchpoint reflects precision, empathy, and conviction. You set the vision, orchestrate execution, and hold the bar for quality and impact.

Brand & Narrative

• Own Gaia’s Brand House and Messaging House end-to-end

• Define and evolve our category narrative and thought leadership

• Ensure all messaging is simple, effective, accurate, differentiated, and deeply patient-first

Go-To-Market Strategy & Execution

• Set annual and quarterly GTM priorities and sequencing

• Lead launches across plans, features, and clinic initiatives

• Run the GTM operating cadence: planning, calendars, approvals, and post-mortems

Cross-Functional Leadership

• Partner tightly with Product, Ops, and Sales

• Translate strategy into clear direction across teams

• Ensure alignment from roadmap to revenue

Team Leadership

• Build and lead a high-performing team across content, growth, and PMM

• Set clear standards for quality, velocity, and craft

• Develop leaders, not just output

• A clear, consistent narrative across every channel

• Predictable growth across channels with improving CAC efficiency

• High-quality, on-time GTM launches

• Strong clinic trust and comprehension

• A focused, aligned marketing team operating with clarity