Head of Performance Media | Perricone MD

Life at THG Beauty 

We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.

By combining our portfolio of owned brands with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.

THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader. 

Why be a Head of Performance Media at THG Beauty? 

At Perricone MD, we believe healthy living is beautiful living. Our ground-breaking formulations utilize patented nutrient antioxidants to repair damage from environmental stress and lifestyle habits. As the leading authority on anti-inflammatory ingredients, we continue to set industry standards through rigorous research and science-led innovation.

The Head of Performance Media is a high-potential, data-driven leadership role responsible for steering the paid media strategy for Perricone MD in the US. This role focuses on driving aggressive customer acquisition and revenue growth across core digital channels including Meta, TikTok, YouTube, and Google. You will act as a hands-on operator and strategic owner, ensuring performance media remains a primary engine for business efficiency and market expansion.

As a key leader within the marketing team, you will combine executional excellence with high-level strategy, collaborating with our UK central team to integrate global best practices while maintaining full autonomy over US execution and results.

As Head of Performance Media, you’ll:  

Performance Media Leadership & Growth

• Own end-to-end paid media performance across Meta, TikTok, YouTube, and Google (Search & Display).
• Deliver consistently against core commercial metrics, including CAC, ROAS, and Cost of Sales.
• Define and monitor channel-level KPIs to ensure total alignment with overarching business goals and revenue targets.
• Manage complex budget allocations, pacing, and the channel mix to maximize growth and efficiency.

Campaign Execution & Optimization

• Lead the day-to-day execution and granular optimization across all paid digital channels.
• Establish and scale a structured testing roadmap covering creative assets, audience segmentation, and bidding strategies.
• Balance lower-funnel conversion tactics with full-funnel growth opportunities to build long-term brand equity.
• Maintain operational excellence across all campaign setups, tracking, and real-time reporting.

Analytics & Performance Insights

• Own the performance reporting suite, translating raw data into actionable insights and strategic recommendations.
• Support forecasting and financial planning in close partnership with the Finance and Analytics teams.
• Contribute to the evolution of attribution modeling and the understanding of incrementality to refine spend.

Collaboration & Partner Management

• Partner with Creative and Brand teams to guide the development of performance-led assets and messaging.
• Coordinate with CRM and E-commerce teams to ensure a seamless, integrated consumer journey.
• Manage relationships with key platform partners (Google, Meta, TikTok) and external agency support to unlock new opportunities.
• Foster a "test-and-learn" culture within the US team while leveraging the UK central team for strategic frameworks and tools.

What skills and experience do I need for this role? 

• 5+ years Industry experience: Professional background in Performance Marketing or Paid Media, with a proven track record in DTC and/or the Beauty category.
• Demonstrated success in managing high-growth media budgets ($5M+) and consistently delivering against aggressive CAC and ROAS targets.
• Advanced technical expertise across Meta, TikTok, and Google/YouTube platforms; solid understanding of attribution, incrementality, and A/B testing frameworks.
• Strong leadership and mentorship skills with experience managing direct reports and leading cross-functional projects.
• Ability to navigate global environments; must be comfortable collaborating with international teams (UK central) while maintaining local US execution and ownership. 

What’s in it for me? 

• Salary: $110,000 - $130,000
• Hybrid Work Model - 3 days office/2 days home
• Medical, Dental, Vision plans
  
• 401K matched up to 5%
• Generous PTO (Paid Time Off)
• Short and long-term disability
• Exclusive employee discounts off THG Brands