Manages end-to-end influencer campaigns for retail and health and wellness clients, including creator sourcing, vetting, negotiations, contracts, content briefs, approvals, paid amplification, client communication, activations, reporting, budgets, and platform administration. Requires independent campaign ownership, strong creator and client management, paid social knowledge, content judgment, and familiarity with influencer marketing tools. This contract role requires up to 20 hours weekly for at least three months, with occasional travel and flexibility during peak periods.
We're looking for an experienced Influencer Manager to run the day-to-day execution of influencer programs for two growing accounts: a regional grocery retailer and a national health and wellness tech brand. This is a hands-on contract role. You'll own the daily work, from sourcing creators and managing contracts to refining content and handling routine client communication. The Director, Influencer Partnerships leads strategy.
If you've run influencer campaigns from start to finish, can work with little direction, and are comfortable managing creators and clients at the same time, this role is for you.
Key Responsibilities
- Campaign execution: Manage influencer campaigns from start to finish, keeping them on schedule and on budget, and meeting client expectations.
- Talent sourcing and vetting: Identify and vet creators across TikTok, Instagram and YouTube based on audience fit, engagement, brand safety and cost. Build and maintain a pipeline of creators for both accounts.
- Contracts and negotiation: Lead creator outreach, pricing and negotiation. Coordinate contracts, usage rights, deliverables and payments.
- Content refinement and creator management: Write and manage briefs. Manage feedback and revision rounds with creators, and refine content so it's on-brief, on-brand and ready for client approval.
- Client communication: Serve as the day-to-day contact on execution: timelines, approvals, status updates and routine questions. Work alongside the account team.
- Paid amplification: Coordinate whitelisting, boosting and dark posting with the paid and social teams.
- Production and activations: Support influencer shoots and activations, including logistics and occasional travel.
- Reporting: Track campaign performance, including engagement rate, website traffic (CTR) and reach. Contribute to wrap reports and recommendations.
- Admin and operations: Manage tracking, budget reconciliation support and platform management in tools like Sprout Influencer, Cohley, Lefty or similar.
Qualifications
- Experience: 4–6 years in influencer marketing, with at least 2 years managing campaigns from start to finish. Agency experience is strongly preferred.
- Negotiation and contracts: Proven experience negotiating creator rates and managing contracts, usage rights and payments.
- Client-facing confidence: Comfortable managing day-to-day client communication and approvals in a fast-moving, high-expectation environment.
- Paid social knowledge: Working understanding of whitelisting, boosting and dark posting, and how paid media amplifies creator content.
- Content judgment: A strong eye for what works on each platform, and the ability to give creators clear, constructive feedback.
- Category experience: Retail, grocery/CPG, QSR, or health and wellness is a plus.
- Bilingual (English/Spanish): A strong plus. Experience with Hispanic/multicultural creators is highly valued.
- Tools: Experience with influencer platforms (Sprout Influencer, Cohley, Lefty, CreatorIQ or similar) is preferred.
- Availability: Able to commit up to 20 hours a week for at least 3 months, with flexibility during peak periods like the holidays.
Who You Are
- Self-directed: You don't need hand-holding. You take ownership of the work and keep it moving.
- Organized and detail-oriented: You manage several creators, deadlines and approvals at once without missing anything.
- A strong communicator: Clear, warm and confident with clients, creators and colleagues.
- Calm under pressure: You stay steady when timelines are tight and clients have high expectations.
- Plugged into creator culture: You follow the space closely and bring fresh ideas.
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