Influencer Program Lead

Mission

Neko is redefining what prevention means, from treating illness when it arrives, to sustaining health before it's ever at risk. Our mission: make data-driven, preventative care accessible to more people, before symptoms appear.

In a single, non-invasive visit under an hour, proprietary technology and direct clinical care combine to deliver personalised, actionable insights. It's a team that thinks in 10x, not 10%. Every role here plays a part in building a world where prevention is the norm, and where your work genuinely helps people live longer, healthier lives.

Role purpose:

The Influencer Program Manager will own the end-to-end influence/creator strategy: identifying the right voices, building lasting relationships, and turning partnerships into a consistent, high-performing engine for awareness, consideration and conversion.

What You'll Deliver in the First 6–12 Months

• Build and manage Neko's influencer, VIP and creator program from the ground up in the UK and US: roster, outreach strategy, briefing process, and performance framework.

• Identify and cultivate a tiered network of influencers/creators across health, wellness, fitness, longevity, and adjacent lifestyle categories from micro-influencers to high-reach talent. In addition to core categories we are also looking for the program to support our key cities.

• Develop briefings that give talent creative freedom while ensuring key messages are delivered.

• Manage all creator relationships day-to-day.

• In partnership with the social team ensuring the best organic earned content is identified quickly and used effectively across owned and paid channels.

• Establish KPIs and a reporting framework that measures creator program impact across a range of performance indications.

Requirements

• 4–6 years in influencer marketing, creator management, or a closely related field with hands-on experience managing creator relationships, not just briefing agencies.

• Deep understanding of what makes creator content perform on Instagram and TikTok both algorithmically and culturally.

• Highly organised with experience managing multiple creator relationships and deliverables simultaneously.

• Excellent relationship-builder: warm, reliable, and professional in every interaction with talent and their management.

• Experience working in health, wellness, or a category where content accuracy are paramount.

About titles at Neko

We use a simplified internal title framework that prioritises clarity over hierarchy, so internal titles may differ from market‑facing role titles. Scope, impact and level of the role are fully aligned and will be clearly discussed throughout the process.

Hiring Process

Candidates progress from application and structured screening through thoughtfully designed interviews culminating in a formal offer and final pre-employment checks before joining the team.

Equal Opportunity & Inclusion Statement

Neko Health is committed to inclusive hiring and member-first care. We welcome candidates from all backgrounds and encourage you to request reasonable adjustments to support your application.