Employee Applicant Privacy Notice
Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The role
SoFi is hiring an Influencer Strategist to help run influencer marketing across our brand and product initiatives. You'll execute campaigns end to end: sourcing talent, building briefs, moving contracts through legal and compliance, and reporting on what worked.
You will partner closely with our in-house creative studio, product marketing, data science, legal, compliance and media teams to drive awareness, consideration and member growth across SoFi’s product suite.
SoFi is a new kind of finance company focused on speed, transparency, and alignment with our members’ interests. Since our founding, we’ve expanded our personal finance offering to become the all-in-one finance app that helps our members get their money right. SoFi has achieved significant growth, and we have ambitious plans ahead. To continue this growth, we need great team members like you. Our goal is to be a household name and a world class brand, and social is the battleground for relevance.
What you'll do
- Execute influencer campaign plans in partnership with brand and product teams, contributing to the campaign approach
- Source, evaluate, and pitch influencer talent, ensuring influencers meet brand guidelines and deliver on campaign objectives
- Develop influencer briefing materials that lead to compelling, ownable content
- Support contracts and content approval in partnership with SoFi Legal and Compliance, ensuring content adheres to regulatory guidelines
- Track influencer campaign performance, build campaign reporting, apply learnings to future campaigns
- Partner with media and performance teams to develop influencer assets for paid social channels
- Support influencer and talent hosting at key SoFi events, ensuring partners have a seamless experience
- Coordinate travel logistics and booking for influencers/talent as needed
What you'll need
- Undergrad degree
- 3+ years of experience in marketing, preferably in social media and influencer marketing
- Understanding of social channels (existing and emerging), influencer/creator marketplace
- Experience managing and contracting influencer talent
- Uses AI to move faster across ideation, content, audience insights, and testing.
- Experience with affiliate marketing and Impact affiliate platform is a plus
- Strategic thinker who thrives in a fast-paced environment
- Strong writing and communication skills
- Strong analytical skills
- Strong EQ and ability to assess nuance in conversations and react accordingly
SoFi New York, New York, USA Office
Our New York office, located in the meat-packing district, provides an open work environment and is a hub for our finance teams. Our large conference, flexible work spaces, huddle rooms, and shared community areas allows our teams to openly collaborate while looking at some spectacular views.
Similar Jobs at SoFi
What you need to know about the NYC Tech Scene
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
