Integrated Marketing Specialist- MSS background is a must

The Integrated Marketing Manager (IMM) for Managed Security Services (MSS) is responsible for developing and implementing integrated marketing strategies that drive demand, generate pipeline, and increase bookings for SonicWall’s managed security offerings. In this role, the IMM acts as the central marketing lead for MSS initiatives, ensuring strong collaboration with key stakeholders, including Public Relations, Field Marketing, Sales Enablement, Product Marketing, Marketing Operations, and Sales leadership.

This position is highly metrics-driven and outcomes-focused, with accountability for campaign performance across the full demand lifecycle—from awareness through conversion. The IMM will develop go-to-market strategies, oversee campaign execution, and ensure all programs align with SonicWall’s corporate brand and messaging.

Responsibilities

• Develop and manage large, strategic, integrated marketing programs focused on MSS offerings.
• Define and execute integrated marketing strategies aligned to business goals.
• Amplify the SonicWall brand, vision, and thought leadership through multi-touch, omnichannel campaigns.
• Understand and apply the B2B buyer’s journey and demand waterfall to campaign planning and execution.
• Build integrated marketing plans spanning digital, web, social, email, events, webinars, ABM, and partner channels.
• Create overarching campaign themes tied to cybersecurity trends, market needs, and SonicWall solution categories, with a focus on managed security services.
• Drive campaigns for net-new customer acquisition, expansion, and upgrade motions.
• Extend and optimize ABM programmatic initiatives in partnership with marketing operations and sales.
• Create and manage thought leadership programs, including webinars and cybersecurity hot-topic campaigns.
• Select and manage third-party publishers and vendors to expand reach through content syndication, custom content, and editorial webinars.
• Partner with database and marketing operations teams on audience segmentation, targeting, and messaging strategies.
• Leverage performance reporting to analyze lead conversion, pipeline impact, and campaign effectiveness.
• Manage budgets and adhere to finance, procurement, and vendor management policies.
• Build strong cross-functional relationships and proactively pitch strategic campaign ideas across PR, social, web, product marketing, field marketing, sales, sales enablement, solution engineering, and customer teams.

Required Qualifications

• 10+ years of experience in B2B marketing, preferably in technology or cybersecurity.
• Experience in channel-driven environments and working with partners.
• Background in Managed Security Services (MSS) or managed offerings is a must.
• SaaS experience preferred; cybersecurity experience is a bonus.
• Familiarity with project management tools such as JIRA and Confluence.
• Proficiency with SFDC and intent platforms such as Demandbase (or equivalent).
• Experience with webinar and virtual event platforms (e.g., BrightTalk, ON24, WebEx).
• Strong collaboration, communication, and presentation skills.
• Proven ability to drive cross-functional execution and measurable outcomes.
• Located on the East Coast or willing to work East Coast hours.

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